Question

Topic: Taglines/Names

Slogan/ Tagline For An Opentour Company In Vietnam

Posted by Anonymous on 3/20/2008 at 1:33 AM ET 250 Points
Dear All,

Our company's name is Mailinh Opentour JSC
We are going to set up a new opentour system in Vietnam and Cambodia, with 2 main products:

Opentour bus : daily ,easy, comfortable, flexible for tourist to get from destination to destination
CityLOOK : scheadule daily citytour, with guide to provide to travelers best infos about life, people and cultures in this area.

Now i have problem to create a slogan, which i can use international.

Thnks very much for your help

HP


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RESPONSES

  • Posted by Lazenby on 3/20/2008 at 4:04 AM Accepted
    Regarding the slogan. I am assuming this will be an English lang tour?

    Issues:
    1 - Will I be able to understand the tour guide
    2 - Will I be tired of this thing half way through

    I would want a slogan like:
    - Best English Tours in Vietnam and Cambodia - Satisfaction Guaranteed!
    - Unless you speak Vietnamese or Cambodian this is the tour for you!
    - Insider sites and experience all in English
    - Most recommended by insiders/concierges

    I think you have to reconsider you name (I am saying this being one of the people you are marketing to). I need a name which gives me confidence...something like "Insider Tours" or "Forbidden Tours". Your name is the first way you have of communicating you get it, you understand what they are looking for. Secondly, you need to have a website that is not got too many links, but is really focused on people smiling and being energetic. Lastly, and I think most importantly, you need to have a voice over for part of it with someone inviting the consumer in, done in clear English...in this case the voice is worth a 1,000 words.

    Sorry for the length, I have a lot of experience with this as a consumer and this is what I always think about.
  • Posted on 3/20/2008 at 5:00 AM Author
    Dear Lazenby,

    Thank you very much your reply.

    I think you understand wrong about our products. They are not pakage tour and english is not the only choice. We offer a transportation system for tourist so they can move with our system around Viet Nam and Cambodia. Save, comfort, secure, informative and nationalwide is this system. CityLook or Citytour with guide is just asub product.

    How about this slogan:
    Indochina Opentour , smarter travel, closer cultures !
    Or you have an other ideas ?

    Your ideas about website and the voice are really great. I love it very much.
    I am now preparing the marketing plan, i hope in about 2 months our system can run.

    See u later.
  • Posted by Jay Hamilton-Roth on 3/20/2008 at 8:35 AM Accepted
    Let us show you our country
    Sharing out country with you
    See what the natives see
  • Posted on 3/21/2008 at 9:14 AM Accepted
    See what the natives see is a good idea of Jay Hamilton-Roths.
    See through our eyes is also one you could use.
  • Posted on 3/22/2008 at 9:56 AM Author
    Thanks all.
    I have time till end of march.
    still wait for more comments.

    Ha Phuong
    [EMail address deleted by staff]
  • Posted on 3/31/2008 at 2:05 PM Accepted
    Safe, affordable travel guru

    If the word guru is offensive in your country, replace it with the word "escort". Guru would be good connection in English.
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