Question
Topic: Taglines/Names
Tagline/slogan For Western Riding Store
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Their primary target audience are competitive riders and show riders. They sell saddles, tack and other horse related items. Also they sell chaps, boots, hats, travel gear and other supplies for the riders. And they also sell ranch/horse themed decor itesm.
They are relatively new- open about two years but we are located in West Texas, so there are plenty of other places for people to go for their riding gear. They are family owned and operated.
Maybe follow the family owned idea... Trust in something local?