Know-How Exchange : Taglines/Names

I need help with a slogan for a marketing campaign for my company. We are a high end custom in ground swimming pool contractor dealing in design, construction, retail, and maintenance services. Our company is bringing in new products and services to our customers that are more environmentally friendly and so we want to jump on the “Green” bandwagon as far as our marketing and PR approach. Overall we are the only one in our market doing this so I want to do something that will make an impact.

We considered using a slogan such as “We’re Going Green” but thought what if we took a different approach and put a spin on it such as “We’ll Make Your Pool Green” or “See How We Can Make Your Pool Green.” I understand that could have a negative feel to it being that people might relate this to Algae in their pool – but at the same time it would turn heads and “going Green” is a widely used approach for many companies right now.. What are your thoughts – do you think we could pull something like this off? Any better ideas? Or should we just stick to the generic approach “We’re Going Green.” ???