Know-How Exchange : Taglines/Names

Hi

We are due to launch a new online accountancy service for independent contractors in the coming weeks and are battling with our tagline. Our company is called inniAccounts and to get more of an idea about the service our website is www.inniaccounts.com

Key aspects of service :
- Web based company admin, bookkeeping & accountancy
- Complete control and visibility of accounts in a way user understands
- Live status of company finances that allows informed and accurate decisions to be made. (something a traditional accountant can't offer today)
- User can manage entire company from their web browser.
- Designed by contractors for contractors
- A quick and efficient system that saves time and money

Customer profile:
- They’re a contractor, probably in engineering or IT
- They’re smart - they know there’s a better way of doing things
- They’re busy - they could create their own accounting system, but value their time too much
- They use spreadsheets, have folders of paper work and communicate & share data with their accountant via email. (our service is paperless & calculates everything live)

In my mind the tagline needs to be clear about what we offer. Personally I really appreciate a clever tagline but as this type of service is not widespread it needs to get so much across. The problem I'm having is trying to make the boring a little more interesting!

Thanks in advance for your thoughts, they are greatly appreciated. Any questions, please ask ..... I'll be here!

Matt