Know-How Exchange : Taglines/Names

Just came on-board a team launching a new high end private school for Fall 08 semester. Focus is on high level curriculum with international IB. Initially the school will open with K-3 & next year K-6. Following year middle school, then high school. The primary added component will be a strong enrichment program in Chinese culture for students of any nationality, although the area demographic includes upper middle class Chinese-American families, whom the school hopes to attract. No other schools in the area offer this type of enrichment program. The name is Phoenix Private Schools. Need some tagline ideas F-A-S-T, as the design firm is already working on the logo.

The design firm wants a tagline that evokes a "lifestyle" feeling for the school. Other team members want a tagline that clearly describes the goal of providing a superior educational experience, along with Chinese cultural enrichment.