Question

Topic: Taglines/Names

New Freestanding Children's Hospital

Posted by Anonymous on 4/2/2008 at 5:14 PM ET 100 Points
I am working on a campaign for a children's hospital that is moving from two floors of an existing all ages hospital into its own separate building. The original tag line for this project is "A place of our own" but the corporate folks would like one with a little more meat to it. Thanks so much for your help.
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RESPONSES

  • Posted by Tracey on 4/2/2008 at 5:28 PM Accepted
    This blog post may help you: https://www.copyblogger.com/create-a-tagline/

    For a children's hospital, incorporating your mission would be a good idea. What's your unique spin on children's health? Preventive health, compassion...?
  • Posted on 4/2/2008 at 7:35 PM Author
    Tracey, I completely agree. I have pasted below the idea behind this new hospital.

    Our dream is to establish a special place just for children's healthcare. While Children's Hospital has existed since 1983, its variety of services has never been under one roof. Now, with plans to enhance patient care and expand our capabilities, we are creating a new place for Children's Hospital, a place for all of us, where we can provide the best healthcare designed specifically for children.
  • Posted by joshuacrumbaugh on 4/3/2008 at 12:06 PM Accepted
    In detail what exactly is this tagline for. Will this be the hospital's tagline once it is complete or is this an image/fundraising tagline for the consturction segment of this project? This is very important because without knowing what your trying to accomplish it is impossible to create an effective tagline.
  • Posted by mdlugozima on 4/5/2008 at 5:19 AM Accepted
    We've moved to a new multi-story building.

    The "multi-story" phrase becomes stories about the children you help, stories about special doctors, etc...
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