Question

Topic: Taglines/Names

Need Tagline Suggestions For General Contractor

Posted by Anonymous on 1250 Points
We are a national GC (build in all 50 states) specializing in commercial construction of retail facilities. We build banks, restaurants, auto service facilities and other "small box" stuff in mass quantity. In other words, when company X needs 15 stores open in a particular region of the country in the next 9 months, we are one of the very few GC's that can deliver. We specialize in "production-construction" (rolling out repetitive buildings anywhere in the country).

We are unique in the industry because we have our own in-house design department (architects/engineers/etc.), allowing us to design-build and value engineer for our clients. Our very best clients are those that NEED us to help them accomplish their growth goals (i.e., they don't have the internal staff necessary to actually administer this kind of growth, so they rely on our turn-key solution).

We have been around for 30 years and completed over 7,500 projects. About a third of our work is "negotiated" work (we have the job, and just negotiate the price with the client), and the rest is "bid" work (we competitively bid the work against our competition). We do only private work - no public projects. Most of our clients just want the stores open - typically within 60 - 90 days, and don't care that it is perfect.

We may not be the cheapest, the fastest, or build with the very best quality, but we are one of the only GC's that offers the nationwide turn-key services (design, etc.) that we do.

Because we offer so much, I am having trouble nailing down a simple tag line/slogan. Any ideas are greatly appreciated.
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RESPONSES

  • Posted by joshuacrumbaugh on Member
    What's the name of your company and what other turn-key services do you offer?
  • Posted by michael on Member
    Statewide or Nationwide...right before your eyes.

    Michael
  • Posted on Accepted
    I don't think you can have a tag line that addresses so many specifics, however certain concepts can be reinforced. If your clients say things like "I didn't know you did that!" about something specific, you found your aspect to promote.

    A "building" assembly line for your design
    (custom work)

    You dream it and we'll scheme it
    (custom work)

    The key to unlocking the door on your growth
    (key parallel)

    Just like the song....from sea to shining sea
    (playful - geographic scope)

    Too busy to be building tag lines.... give us a call if you are too!

    Good luck and have fun!

    Dennis
  • Posted by Jay Hamilton-Roth on Member
    Fast, Nationwide Commercial Construction
    Fast, On-Budget, On-Time, and Nationwide.
    7500 Properties Built. 30+ Years Experience.
    Turnkey Commercial Construction Made Easy.
  • Posted on Member
    Dennis.... your ideas may be too fanciful for such a traditionally masculine industry. Jay, as always to the point and cleaver.

    that said... here are my thoughts...

    because commercial budget, time, design are equally important

    on-time, in-budget, commercial design to the exponential

    solid reputation built on our solid word

    GOOD AS DONE full service commercial small box builder

  • Posted on Accepted
    Strength to meet your growth needs
    Meeting your expansion needs
    Growth with Confidence
    Grow with Confidence
    Full Service Growth
    For Your Full Service Growth needs
    Total Growth - Total Confidence

    Hope this Helps
    Good Luck =]
    DAC

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