Question

Topic: Taglines/Names

Name And Tagline For Newsletter

Posted by Anonymous on 4/3/2008 at 1:57 PM ET 25 Points
Hi,

I am new to the marketing team at a financial services firm and have been tasked to put together a newsletter that highlights all of the activity the marketing department does to support this multi-channel business. I am looking for a creative name and tagline to convey the idea of the world of marketing outside of each perspective product/service. Any suggestions would be appreciated.

Christine
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  • Posted on 4/6/2008 at 8:53 AM Author
    Sure-My company supports ESPP and SOP plans for other companies as well as proxy and shareholder transfer services. Essentially all the back end administrative work to support a companies stock plans. Competitors would be companies like Fidelity or Trade except behind the scenes. All B2B work. The challenge I am trying to overcome with this newsletter is that each division operates very independently different offices, staff etc. I am trying to get them to see how Marketing supports each line of business in the hope they will get ideas for there own stream and promote some cross-sell and upsell ops. I hope that helps.
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