Question

Topic: Taglines/Names

Catchy E-newsletter Title

Posted by Anonymous on 4/3/2008 at 3:38 PM ET 250 Points
We've just created our first e-newsletter. Our company (Rycan Technologies, Inc.) provides software for health care facilities and we need a name that encompasses what we do and who we are.
The newsletter has everything from customer spotlights, industry news, upcoming events, to updates on our software.
However, we would like to keep the name Rycan somewhere in the title.
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RESPONSES

  • Posted on 4/4/2008 at 10:28 AM Accepted
    You might consider giving the newsletter a general name like:

    Rycan E-news
    Rycan E-newsletter

    and then give it an informational tagline that lives in the header of the newsletter like:

    "dynamic software for health organizations"
    "software solutions for health care facilities"

    I think you might want to position Rycan as very stable and credible.

    You might also want to bring a more human quality to it as well. I mean who really cares about
    software for health facilities? I am saying that faciously but maybe you need to focus on "human" qualities like caring, passion, etc.

    Also maybe some "personal" features in the newsletter as to how your software actually helps people.

    Otherwise it is just another faceless software company.

    Doug
  • Posted by Jay Hamilton-Roth on 4/4/2008 at 10:33 AM Member
    Talking About Rycan
    Healthy News From Rycan
    Rycan Roundup
  • Posted by mdlugozima on 4/6/2008 at 1:51 PM Member
    Making The Rounds With Rycan
    Stat!
    The Rycan Release
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