Question

Topic: Taglines/Names

Name For E-newsletter

Posted by Anonymous on 4/8/2008 at 3:46 PM ET 250 Points
Our credit union is launching e-marketing newsletters for our members and non-members. I'm looking for a catchy newsletter name that doesn't scream, "boring financial news!"
The newsletter will focus on financial education, a few promotions, and general news. It's not very salesy. More educational.
Any thoughts would help!

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RESPONSES

  • Posted by Levon on 4/8/2008 at 3:54 PM Accepted
    "More Money"
  • Posted on 4/8/2008 at 6:01 PM Accepted
    Financial news boring? Never! ;)

    Keep in mind the important thing is to pick a name that reiterates what's in it for them. I'm glad to hear you're keeping the information educational. It will increase its sticky-ness. "Money Matters" is America First credit Union's newsletter name, just FYI.

    you might also think about tying your business name into the newsletter name.

    A few ideas:
    "Daily Dollar"
    "Money Talk"
    "Cents sense"
    "Dollars and $ense"
    "Money Tips 101"
    "The Money Manager"
    "Our Two Cents"
    "More from your Money"
    "Saving Insight"
    "Making Sense of Cents"
    "The Cache" - implying a "Cache" of information
    "The Chedda Letta"

    Ok... I got a little crazy on that last one. Here's some words to consider (depending on our target demographics, and the serious-ness of your newsletter): Bucks, cash, wealth, dollars, green, bling, coins, dough.

    Best of luck!
  • Posted by michael on 4/8/2008 at 6:01 PM Accepted
    U N I On Credit

    Michael
  • Posted by Jay Hamilton-Roth on 4/9/2008 at 8:37 AM Accepted
    Give Us Credit
    Don't Just Let Your Money Sit There
    Penny Wiser
  • Posted on 4/9/2008 at 8:27 PM Accepted
    " In The Know"

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