Know-How Exchange : Taglines/Names

You have two distinct (though fairly generically defined) target markets. You probably need to find two brand names - though designed to complement each other. Start from the position of what do the 'end users' get out of your events. All of the words that you have used are describing what the business, or event, is - not what the event means to your customers. Looking at the teen/youth market - what are the terms that kids are using to describe the experience of dancing/music/etc. What is their motivation? Find words to describe your customers experience for both categories. Once you get to a short list, think about slogans, colours, the right fonts/images, to help you to continue to communicate what the experience is about (rather than what the business is). All the best with your search.