Question

Topic: Taglines/Names

Event Business Name Suggestions :)

Posted by Anonymous on 250 Points
Im a student from down under (australia) wanting to produce events but i need a business name...something unique and descriptive.

Type of Events i will produce: Dance Parties/Rave's/Festivals/Teen-orientated events and Latin-Community based events (latin concerts / dance parties for all ages) ..music-based events

Target audience: Teens + latin community

If anyone could help, then that would be totally awesome :)


Words to help: Fun, DJ's, Club, Festivals, Dance Parties, Teens, Young/Youth, Cultural, MC's, Entertainment, Fresh, Unique, Raves, Rides, Amusement, Music + Dance.....

Thanks


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RESPONSES

  • Posted by Bambi on Accepted
    You have two distinct (though fairly generically defined) target markets. You probably need to find two brand names - though designed to complement each other. Start from the position of what do the 'end users' get out of your events. All of the words that you have used are describing what the business, or event, is - not what the event means to your customers. Looking at the teen/youth market - what are the terms that kids are using to describe the experience of dancing/music/etc. What is their motivation? Find words to describe your customers experience for both categories. Once you get to a short list, think about slogans, colours, the right fonts/images, to help you to continue to communicate what the experience is about (rather than what the business is). All the best with your search.

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