Question

Topic: Taglines/Names

Realtor Looking For Tagline To Use On A Frisbee

Posted by Anonymous on 4/10/2008 at 10:23 AM ET 250 Points
I am a c21 realtor and have as my tag line "helping you make the right move" I am focused on urban and historic homes and condos.

I will have my convertible in a parade and will "tossing" out the frisbees at the festival.

I am torn on consistency .. just using my normal tag line or if i should have a variation that plays off the Frisbee and if so what it should be. Thoughts?
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RESPONSES

  • Posted by joshuacrumbaugh on 4/10/2008 at 10:43 AM Member
    There are very few realtors making any money in this industry right now, but the few who are are focusing on foreclosures. I read an article in the WSJ yesterday that was talking about one Realtor who has actually started foreclosure buss tours. I don't know that I have a slogan, but I would definitely recommend you take this approach into consideration.

    Joshua D. Crumbaugh
  • Posted on 4/10/2008 at 11:09 AM Member
    Consistency is marketability!

    Stick to something that you will always be known for, if you have put a lot of effort on your existing Tag line, I would suggest staying with that. It will at some point be synonymous with your name.
  • Posted on 4/10/2008 at 3:06 PM Accepted
    Is your tagline integrated with your logo? If so, I would say it's okay to keep your existing tagline and display it as part of your logo/identity on the frisbee.

    A phrase related to the frisbee, like "Catch a Great Deal" as mentioned by W.M.M.A., could serve the purpose as more of an ad headline, which can change depending on the promotion, than a tagline, which generally remains constant.

    So, why not use both?
  • Posted by Tracey on 4/10/2008 at 4:33 PM Member
    I would recommend sticking with your existing tagline. Much of branding is consistency. The consultative approach of your existing tagline is probably more differentiating than a theme-related tagline, IMO.
  • Posted by Ghost Writer on 4/10/2008 at 5:10 PM Member
    I'd agree on keeping your current tag line, unless you are using the discs to promote something.

    Speaking of which - why not use the discs to offer an incentive to potential customers? For example ...

    "Present this flying disc for a FREE valuation of your home!"

    "This disc entitles you to a SPECIAL DISCOUNT on any new residential real estate listing before [date]!"

    By the way, be sure to use 'disc' or 'flying disc' in any copy you write on these things, as 'Frisbee' is a trademark, not a generic term.
  • Posted on 4/11/2008 at 5:56 PM Member
    I don't think I'd think too hard on this one about tying into what you are currently doing. (unless you always use flying discs in your promotion).

    I think I'd take the KISS approach and put your name and phone number, email address -whatever and say something like,

    Catch me to list your place, or find a new place to play!

    Good Luck!
    CVN

  • Posted by mdlugozima on 4/11/2008 at 6:14 PM Accepted
    Catch me at (YOUR PHONE NUMBER)!
    House hunting? I'll take you out for a spin!
    Hire me and the offers come flying in!
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