Question

Topic: Taglines/Names

Naming A Bookkeeping Business

Posted by Anonymous on 4/23/2008 at 7:33 AM ET 1000 Points
I have a client who is launching a low cost bookkeeping service to small business owner medical professionals - optometrists, doctors, pharmacists etc

They are going to be using outsourced low cost resources to deliver this, but the service is being over seen by a qualified accountant. The fact that the service is fulfilled off shore is not going to be the selling point.

Need a name for the business that reflects the bookkeeping and payroll service, value service, competitive pricing etc.
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RESPONSES

  • Posted by CarolBlaha on 4/23/2008 at 9:25 AM Accepted
    You could work on both the name and a tagline to expand the name. I would also be careful at positioning yourself only on low cost. Affordable is a better word.

    Such as:

    Affordable Accounting
    Expert Advice at Affordable Pricing.

    Bottom Line Accounting
    (This infers to handling their bottom line and your bottom line pricing.)
  • Posted by Jay Hamilton-Roth on 4/23/2008 at 9:29 AM Accepted
    Small Medical Bookeeping
    Bottom-Line Medical Bookkeeping
  • Posted by Levon on 4/23/2008 at 11:04 AM Accepted
    Med Max - "Squeezing More Dollars Out of Your Book Keeping"
  • Posted by saul.dobney on 4/23/2008 at 1:06 PM Accepted
    Bottletops and buttons
    Money Nurse
    Medacc
    Money-eye
  • Posted by jcasalou on 4/23/2008 at 3:02 PM Accepted
    iAccounting

    iAccountant

    iFinance

    "Your cost effective and convenient way for bookkeeping"
  • Posted by heidibisbee on 4/23/2008 at 10:53 PM Accepted
    "Bookers' Bargains"

    "Bookkeeping for a low cost, and a big attention to detail."

    Although the name is a play on Bookkeeping, it is catchy, and the tagline explains the rest.

    Heidi Bisbee
    Bizzybee Marketing
    Bowling Green, OH
  • Posted on 4/24/2008 at 12:38 PM Accepted
    Oh...I can't help it, I have to chime in.

    "The Payroll Doctor"

    Which does leave room to expand to other client types besides medical later...and there's room to play with the "doctor" idea with logos and slogans, like "The best medicine for your payroll problem."

    My second best..."Prescriptive Payroll"

    Anyway....
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