Question

Topic: Taglines/Names

Internal Campaign - New Messaging For Product

Posted by Anonymous on 250 Points
We're redefining the messaging for one of our more complex products (network security) and part of the project will be to have a launch and training for our sales teams.

I wanted to generate interest/excitement for the new message, so wanted a theme for the internal campaign along with a giveaway.

The product message has been historically very confusing, and we're hoping to make it simple, powerful, and easy to remember.

We boiled the USPs of the product into 3 statements related to security: real-time protection, high performance and intelligent technologies. The result is that content is protected, companies minimize risk, and users do not have any disruption in productivity.

I am not sure if I should try to use one or all of the USPs in the campaign, or go with something that communicates the idea of simplified, easy, etc.

I like the idea of going with the intelligent angle (with like a magic 8 ball or something) but I am not sure where to go with it, or if it makes sense considering that's just one of the USPs.

Any ideas for an internal campaign tagline for a confusing product we're trying to make easier to talk about, and giveaway that might match?

Any and all ideas appreciated!!
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RESPONSES

  • Posted by burnberg on Member
    Your Safety Net
    Why work without a Net?
    Never work without a Net!

  • Posted by mdlugozima on Accepted
    KISS = Keep it simple security. Giveaway: Large Hershey's kiss

  • Posted by mdlugozima on Member
    KISS Giveaways:

    A padlock for salespeople to use on their bikes or gym lockers with the following taglines:
    (Lock in on simple security selling solutions)
    (Sell the right combination of security and simplicity)

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