Question
Topic: Taglines/Names
Internal Campaign - New Messaging For Product
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I wanted to generate interest/excitement for the new message, so wanted a theme for the internal campaign along with a giveaway.
The product message has been historically very confusing, and we're hoping to make it simple, powerful, and easy to remember.
We boiled the USPs of the product into 3 statements related to security: real-time protection, high performance and intelligent technologies. The result is that content is protected, companies minimize risk, and users do not have any disruption in productivity.
I am not sure if I should try to use one or all of the USPs in the campaign, or go with something that communicates the idea of simplified, easy, etc.
I like the idea of going with the intelligent angle (with like a magic 8 ball or something) but I am not sure where to go with it, or if it makes sense considering that's just one of the USPs.
Any ideas for an internal campaign tagline for a confusing product we're trying to make easier to talk about, and giveaway that might match?
Any and all ideas appreciated!!