Know-How Exchange : Taglines/Names

Who are you trying to attract: clients or agents? Prospective clients don't care about your different approach - they care about their bottom line: whether you can negotiate the best deal for them. If your approach will produce a better bottom line, make that the point. For agents: how will the new commission structure benefit them? Focus on the benefit.

All the other values (integrity, services, high standards, expertise) are assumed for such a large transaction.

I would like to meet a real estate agent that can sell property at the highest price in the shortest amount of time with the lowest commission and the lowest hassle. I don't care about in-house awards and all that other real estate hype that detracts from the main task at hand.

So thinking along those lines – coming up with a name that takes on all of that – the only thing I can think of on the planet that houses those same similarities is the competition of sports. How about: Competitive Real Estate Agents– We Live for the Thrill of the Sale!

1. Why should I choose your Real Estate business/service versus any/every competitive option available to me?

2. Follow-up, or precede, your one/two/three/four word answer with Realty/Real Estate to see what names you can come up with that might stick.

3. Test to see which one works best by surveying client and other opinions, running separate Google PPC Ads with each one to see what pulls best.

Cheers,

Rod

Power Real Estate

Lifetime Realty

iLife Realty

Generation Realty (New generation, business generation, etc.)

Masters Real Estate Services

Your Life

Rex-Regis Realty

As I'm sure you know, there is a distinct difference between what is known as real property, which refers to any permanent structures attached which is immobile and the title to which is transferred along with the land, and portable personal property and which goes with the owner. This notion dates back to the days when all property belonged to royalty. “Royal” and “real,” an associated word from Portugal come from the Latin for king, i.e., rex-regis.

Satisfactors

RightHand

Stage (Stagecoach, Stagehands)

Featherbed

Tailored

Pullman

Silk

Satin

Real Deal Realtors
Real Realty
Real Value Realty/Realtors/Real Estate
Real Homes Realtors

Added Value

New Nest

New Life

You Win, We Win

The fundamental problem with all real estate businesses is that they try to use a single set of statements to describe two, maybe three fundamentally opposed value propositions.

There are three key parties in every transaction and your business has to mediate for them all. By definition, you can't be acting in the best interests of every one of them, all at the same time. Here's why:

The seller wants the highest price and the lowest commission.

The agent wants the highest price and the highest commission.

The buyer wants the lowest price and someone else pays the commission.

So, I think you need to compartmentalise the business into three pieces:

1. Stock acquisition - so you have something to sell.
2. Buyer acquisition - so you have someone to sell TO.
3. Agent acquisition and retention - so you have someone to sell.

So that means you could really use three names, three separate value propositions, and three taglines. Each of which must reflect the interests of the target segment.

There is no "one size fits all". This fallacy strives to seek an impossible compromise which is why so many agents feel so conflicted in their tagline development all the time (just check the tagline section here).

Hope that helps.

ChrisB