Question

Topic: Taglines/Names

Short Description Statement & Brand Tagline

Posted by Anonymous on 5/9/2008 at 2:59 PM ET 250 Points
Greetings experts,

We offer companies a benefit enhancement program in form of employee discounts & perks. Having formed unique partnerships with several dozen name brand merchants, in order to pass on to potential clients and their employees corporate discounts as if they are part of large purchasing group.

Part 1.Need a powerful and precise company statement that I'd place on front page header.

Part 2. A strong & unique company tagline to place under the logo.

Company name is AffinityEngine. Few of the taglines i've come up with:

powerful affinity engineering
high-performance perks
power-up your company perks
your "perks" engine
empower your employee perks

Some of the headline statements i've come up with are:

"We handle, manage, and host your employee discount program. "

"Simple,yet powerful employee savings programs for organizations."

"Give the gift of savings to your employees. We do all the work, you reap the benefits."

one of my competitors: "Providing employee discount & reward programs to corporations nationwide."

Both the statement and tagline must communicate a powerful and extremely precise header statement that relays value, benefit to them and their staff, and ease of use of my solutions to their HR headaches.

Look forward to your feedback and answers. Thank you for your time and consideration.
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RESPONSES

  • Posted on 5/10/2008 at 1:49 AM Member
    Tuning up your employee perk engine to the max.

    Benefits your employees will thank you for.

    Seems like you already have several good ideas. Your competitor line does communicate it all, but it's kind of boring. You have the ability to trade on the engineering aspect of your company name to make it more interesting.

    I like "Simple, yet powerful employee savings program for organizations."



  • Posted on 5/10/2008 at 3:13 AM Author
    I value your feedback and consideration. I,too, believe I was able to come up with some decent candidates. I wanted to gain some feedback from the pros and any suggestions that anyone might have. I appreciate your input and will give my greatest consideration.
  • Posted by Jay Hamilton-Roth on 5/10/2008 at 9:08 AM Accepted
    Some tagline feedback: In general, you don't want to repeat your business name and you do want it to focus on the key benefit to your customers:

    powerful affinity engineering (Don't repeat your business name)
    high-performance perks (vague benefit)
    power-up your company perks (vague benefit)
    your "perks" engine (No key benefit)
    empower your employee perks (vague benefit)


    Some headline feedback: It needs to clearly be talking to your prospects and about their needs.

    We handle, manage, and host your employee discount program. " (It's about you, not them)

    "Simple,yet powerful employee savings programs for organizations." (Simple is good. What does "powerful" mean? What type of organization?)

    "Give the gift of savings to your employees. We do all the work, you reap the benefits." (Too long. Your employees is vague - what type/size organization?)

    Here are some ideas for your consideration:
    Inexpensively Enhance Your Employee Perks
    Help Your Employees Save Money With Our Perks

    Headline:
    Add a wealth of employee perks to your corporate offering -- easily and inexpensively.
  • Posted on 5/10/2008 at 4:21 PM Author
    Terrific suggestions, Jay. I see exactly what you are saying, I was not communicating key benefits to the customer. Most of the ones I had were about me/my company and too vague.
  • Posted on 5/10/2008 at 8:29 PM Author
    I had further ideas based on Jay's comments. To reflect more upon how the customer benefits, I had come up with following headline statement:

    Easily enhance your corporate image with our employee perk program.

    Easily boost your brand reputation with our cost-effective employee perk program.

    I believe that reflecting more on the overall corporate benefit/enhancement is an even greater impact than solely targeting the people who we actually make the sale to : HR Administrators. Since their responsibility lies within overall Corporate reputation, as well.

    What do you guys think?

  • Posted on 5/12/2008 at 2:18 AM Member
    HI,

    Nice recommendations by Jay...

    Some more options for you...
    1. Easily Magnify Your Corporate Image with our Employee Perk Program

    2. Add value to your corporate offerings with our Employee Perk Program

    Goods Luck!

    Zee Waqar

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