Know-How Exchange : Taglines/Names

You could combine their names, since one name is easier to remember for customers:

Aarianna Landscaping

While I think "Aarianna" may be too difficult to remember, it does offer a critical benefit to any business trying to be found in the Yellow Pages. Alphabetically, you're very likely to be FIRST in the listings!

Name the business "Family Tree" then incorporate all your family names into that logo.

Mrs. Coles,

From my experience, when people want specific things with their kids involved in the branding and naming of the business ... it diminishes the capacity for a successful branding effort. As a parent of two (hopefully more in the future), I understand your desire to include the names of your two kids in the name of the business, I totally do. I love my kids so much sometimes it literally hurts; they mean the world to me. BUT from a marketing perspective I believe it is a mistake to try to center your business name around their names.

Consider marketing from a family aspect in your marketing instead of this approach. ... It will really open your doors and allow you to incorporate and honor them in that way, instead of limiting yourself in this manner ....

By the way, we live in south Georgia (about 45 minutes from the border), and the weather is great in this area of the country, you will love it. Just watch out for the overly aggressive reptiles. They come in all shapes and sizes and they love tall grass. heh heh

Take care and best of luck,

Jennifer P.
XPRT Creative