Question

Topic: Taglines/Names

I Need A Tagline

Posted by Anonymous on 6/2/2008 at 7:16 PM ET 25 Points
Im opening a Supermarket, the name is GREENSIDE SUPERMARKET but i still dont have a tagline, please guys help me to find a tagline. I also run a cell shop (where i sell all models of cellphone and voucher air time), still a small business but now i want to improve the place and upgrade my shop, looking for nice tagline.

Thanks, Harry
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/2/2008 at 9:30 PM Accepted
    Taglines need to reflect a key benefit to your prospect. As Randall says, a generic supermarket is only about selection/price/hours/service. Do you only carry locally grown produce? Don't sell anything with trans fats? Only generic food at bargain prices?

    Same for your cell shop. What makes it different from all the other shops in the area. If it's your service, are you available 24/7 (by cell phone)? Do you offer a money-back guarantee best prices/coverage?
  • Posted by art on 6/3/2008 at 7:24 AM Member
    You could somehow play on the saying "The grass is allways greener on the other side". -- Perhaps some clever copywriter can think of something.

    I think of Spar - a huge chain of supermarkets - their tag line is "Life's great!" --- it does not always have to be cheap prices best deals etc...
  • Posted by jpoyer on 6/3/2008 at 7:28 PM Member
    Playing off of what Art said -

    The Grass is Really Greener Here.

    But it would be helpful if we could get a little more background on why I would want to shop at Greenside Supermarket versus the wal-mart or publix down the street.

    Best Wishes,

    Jennifer P.

    :)
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