Question

Topic: Taglines/Names

Industrial Tank Service Company (small Start-up)

Posted by saintgregor on 6/6/2008 at 6:03 AM ET 250 Points
Hi all,

It's extremely difficult to find a tagline for these guys. The name of the company is "tankserv" - It's located in Austria, but we are looking for an international (English) tagline. Since we're not native in English, it's twice as hard...

The target audience will be technical procurement people of large corporations like oil companies.

#1 promise is that tankserv's services will extend the lifetime of tanks. #2 promise is less hassle during projects as tankserv renders a vast variety of services and the customer gets something like one-stop-shopping. Some words and phrases that already came to my mind: Extend lifetime; Extend Lifespan; Repair-Refill-Regain; Longevity; Revive; Life-cycle; Durability; We Think Tank (funny and the tankserv-people like it - but it's not related to the promise and not entirely new to the industry).

any better ideas?

br, Gregor
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RESPONSES

  • Posted by Levon on 6/6/2008 at 7:54 AM Member
    "Maximizing Oil Tank Life" or "Extending Tank Life" -- something more to the point. I would play around with a concept that gets right to the point -- so that your service and sales people don't have to do any explaining.

  • Posted by Jay Hamilton-Roth on 6/6/2008 at 8:56 AM Accepted
    Tanks, But No (New) Tanks
    A Tank-less Job
    Better Contain Your Expenses
    A Lifetime Of Better Storage
  • Posted by Frank Hurtte on 6/6/2008 at 11:06 AM Accepted
    tankserv -
    The Science of Tank Storage, the art of Service
  • Posted by saintgregor on 6/6/2008 at 11:11 AM Author
    Hi Jay,

    A Lifetime of Better Storage - That really sounds great! The only problem is, that the storage of liquids in these tanks will not be "better". With the technologies used by tankserv, the service intervals become longer (which extends the entire lifetime of the tank).

    br, gregor
  • Posted by saintgregor on 6/6/2008 at 11:18 AM Author
    another point I should mention: tankserv does not build new tanks. They repair old ones. Apply protective paint, repair the piping, renew roof seals, etc.

    Tankserv has the sole right to use various technologies for repair jobs that are superior to the techniques of the competition. That's how they can promise longer service intervals.

    br, gregor
  • Posted by Jay Hamilton-Roth on 6/6/2008 at 1:20 PM Member
    The Smarter Storage (of) Solution(s)
    Hold Onto Your Tanks Longer
    Increasing Tank Wellness
    The Fix Is In
    Reduce Tank Downtime. Increase Longevity.
    Fix Your Money Pit.
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