Know-How Exchange : Taglines/Names

If you love the name, then you need to educate people how to spell and say it:

Ren-ai-ssance

or, try another language:

Rinascimento Stone and Tile Care (in Italian, instead of French)

or, a variation:

Renascence Stone and Tile Care (an alternate spelling, but also a famous poem by Edna St. Vincent Millay)

Thanks for your input but the the variations, you suggested, are just as hard to spell and I suspect only a very tiny percentage of the population would know what they mean.

Cheers Don

Thanks for the response, I feel a lot better now.
To overcome the spelling problem, with the url, I have registered stoneandtilecare.co.nz. for my website.
As for the visual branding I have a logo I am very proud of. It is three tiles shaped like a mountain rising up, like the sun, from behind a slightly curved horizontal line. It embodies in a simple, abstract way almost exactly what I do.
The logo also looks great in any single colour, meaning it will be relatively cheap to produce marketing material such as business cards etc. I have chosen white against magenta as my colour scheme as magenta has allusions to a prestige service
As for the pronunciation, in New Zealand it is always pronounced as rennih-SONCE. The context I hear it most often spoken is in sports commentaries when a team makes a comeback after being seemingly obliterated by the opposition

Thanks again
Don