Question

Topic: Taglines/Names

Posted by Anonymous on 6/12/2008 at 3:46 PM ET 500 Points
Objective
To name our blog/newsletter page – both the title and the subtitle

Context
Our company is Podium Consulting Inc. We provide presentation training programs and presentation consulting services to business leaders. Our training programs are called, Command the Podium™, and Command the Boardroom™, and Command the Room™. Our URL is www.PodiumConsulting.com.

Purpose of the blog/newsletter
Primary: To provide tips to help people improve their speaking skills
Secondary: To maintain contact with clients and to encourage viral marketing

How it will work
- We will link to presentations on YouTube. The clip will be framed within one of our web pages. We will provide written commentary below the clip, e.g. “Notice how at 1:39 Obama pauses for nine seconds to let a point sink in.”
- In effect, we will peel back the layers to allow people to understand what makes some world-class speakers remarkable.
- We will send a link embedded in a branded e-mail to an opt-in list as a newsletter and we will post the page on our website

Naming Criteria
- Something that is descriptive, inspiring and consistent with the brand character

Brand Character
- Successful, confident, positive, open, inspired and inspiring.

Preliminary Ideas
- Podium Pointers
- Podium Insights
- Peeling the Podium
- The Podium Peeler – Uncovering the techniques of world-class speakers
- On the Podium
- Contagious Ingredients – The makings of remarkable presentations
- Hone – Commentary on clips of world-class speakers
- The Podium Hone – Lessons from remarkable speakers

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RESPONSES

  • Posted by Tracey on 6/12/2008 at 7:06 PM Accepted
    How about simply, "From the Podium"? Or maybe "Soapbox"?
  • Posted on 6/12/2008 at 9:24 PM Author
    Thanks Tracey. There could be something in Soapbox.
    Trevor
  • Posted on 6/12/2008 at 10:29 PM Accepted
    View from the top
    Pinnacle speak
    Class deliverance
  • Posted by Jay Hamilton-Roth on 6/13/2008 at 8:49 AM Accepted
    Remarkable Presentations
    The Talk
    Talking Shop
    Secrets To Effective Presentations
  • Posted on 6/13/2008 at 12:36 PM Accepted
    Behind the Podium
    - exploring remarkable speakers techniques
  • Posted on 6/13/2008 at 3:29 PM Author
    Thanks for your ideas. Prompted by dmull's "Behind the Podium," what about Under the Podium?

    The idea fits with the notion of "under the hood."
  • Posted on 6/13/2008 at 4:53 PM Accepted
    How about something along the lines of
    PowerSpeak or PowerTalk
    Getting you out from behind the Podium
    Powerful Presentations
    Vox First
    First Voice
    CommYOUnication Connection
    Audience Builder

    Just a couple off the top of the head.
    Good Luck!
    CVN
  • Posted on 6/13/2008 at 4:58 PM Accepted
    What about a play on words from a well known movie...
    A descriptive tagline might be enough to pull the fun name together with the position.

    "Finding Mojo" (Finding Nemo)
    Get the power of presentation.

    "A streetblog named Inspire" (A streetcar named desire)
    Remarkable presentations that will improve your career.

    "The Wizard of Pause" (duh!)
    Control your path to Worldclass Public Speaking.



  • Posted by lgallagh on 6/13/2008 at 6:42 PM Accepted
    How do you present yourself?

    Let our proven techniques improve your communication skills from the podium to the boardroom.
  • Posted by K.J.P. on 6/14/2008 at 5:50 AM Accepted
    Hi Trevor.

    There is something about "Under the Podium," that doesn't sit well such that I, as a potential customer think subliminally negative. It's probably because I was just reading a document that used the phrase "under the table," and thus the connotation and association.

    However, this is an important consideration, because audience response will to a certain degree be subjective. If I was a targeted first-time audience, and i have not heard of PodiumConsulting, I'd probably see it in my inbox, and draw the conclusions I have just drawn, and I am none the wiser.

    I checked your website, and there might be something there about "ideas being contagious." I mean ideas are great, but only when it is delivered with such simple, uncluttered, direct to the point and "contagious" way. The end in mind is to influence. You can engage, but the end is always to influence.

    Stay true to your brand, I think it is absolutely great. If I only have 3.5 seconds to spare and decide to be engaged or not in a subject, I'd be moved by:

    Get on that Podium.

    Ideas & Influence: How to be Contagious.

    The Influencer on the Podium: Learn the Secrets.

    P.S.

    I loved the way people are central to your website, it is absolutely spot on!
  • Posted on 6/16/2008 at 10:40 AM Author
    Thank you all. And thanks Kristine for your thoughtful response. What do you think about:

    Podium Paragons -- Lessons from world-class speakers

    Podium Exemplars: Learn from the Best

    Podium Greats -- Our commentary on world-class speakers

    Contagions in Action -- Lessons from world-class speakers

    Influence in Action -- Tips from world-class speakers


  • Posted on 6/17/2008 at 10:55 AM Member
    If we are looking for that "hook" to get someone to open an email - maybe it is as simple as "learn from the leaders." That would pique my interest - learn what? About what? etc.

    Good thoughts being shared.

    CVN
  • Posted by Colin.Watley on 6/17/2008 at 9:29 PM Accepted
    Its almost too obvious but all of your trademarked systems have 'command' in them, how about "The Command Center" or "Letters from the Command Center (Central Command)" or "Taking Command".

    Not only are they catchy (thank you very much) but it would help build up the brand equity of those trademarks through the repetition of that word and make both the products and blog more memorable and easier to spread around virally. Plus, it is a confidence inspiring, authoritative name and you could get expert points just for that.
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