Question
Topic: Taglines/Names
Naming An Important Business Unit
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Their primary function is to sell finance to dealers of IT and Office Automation equipment. Their direct client is the dealer and not the end user, although the end-user does need to have some comfort in the paper on which they are signing.
The key differentitor in the industry is service and we are pushing ourselves to ensure that our service delivery knocks the competitors out of the water.
We are trying to stay away from having the words "finance"; "fin"; "capital" or "cap" in our name...
we are also of the belief that a business can be named after how it does things, and not necessarily for what it does.
Any thoughts..?