Question

Topic: Taglines/Names

Catchy Name For Company Trading In Tools

Posted by Anonymous on 6/22/2008 at 8:32 PM ET 250 Points
Hi All, I am a newbie to this site. But having read some of the posts here I find it to be a great service/gathering of proficient intellectuals.

Here is the help I need -

I am starting a company that will initially be trading in Machining Tools accessories and measuring implements, selling them in the developed nations starting with USA. Will also need to brand my products as I get more successful in Mktg my products.

I am looking for like a concise/catchy name for my company that can also be used for branding the products.

One of the issues that I am faced with is that I would like it to be a generic name.

Any help/suggestions will be greatly appreciated.

Best Regards,
Satyin

Thanks
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RESPONSES

  • Posted on 6/22/2008 at 9:03 PM Accepted
    The more generic the name is the less effective and important it will be as an element of your marketing plan. Catchy and generic are the wrong objectives.

    You need to start by defining your prime target audience -- the more specific and the narrower, the better. Then you need to figure out what it is you need to communicate (in your name) to get that target audience to understand why they should pay attention to you (and your product benefits).

    You need the positioning statement and a brand strategy BEFORE you deal with the name. If you haven't done something like this before, you almost certainly need outside consulting help. It's perhaps the most important marketing decision you'll be making, and the difference between an OK positioning and a great positioning can mean the difference between success and failure of your business.

    Let me know if you want to discuss this further.
  • Posted by Pollywog on 6/23/2008 at 1:23 AM Accepted
    You need to think about how much trademark protection you will need. Descriptive/generic names cannot be trademarked. If you want to ensure that A) you can maintain exclusive rights to your name into the future, and B) you are not creating a legal mess for yourself down the road by infringing on someone else's trademark, you should work with a naming agency and invest in a bulletproof name that fits your company's positioning.


  • Posted on 6/24/2008 at 6:18 PM Author
    Gentlemen, I was travelling. and hence regret the delay in replying to you all.

    All your comments are greatly appreciated and have made me realize my folly.

    Will definitely rethink on the lines suggested. Unfortunately, I am just getting started with this venture and it may be a tad difficult for me to engage paid outside help because of sheer economics.

    Would appreciate if all you experts can put in some thoughts and help me out here.

    A bit more background on my work: I am working with two ranges of products-

    1> Very Very Precise Machining Vices, that are held under less than 50 micron tolereances, of various sizes and types e.g. 3-way drilling vices, angle vices, etc.

    2> A larger more volume generating range of measuring and machining accessories like small brass verinier callipers, edge finders, engineers squares, knurling tolls and toolpost, etc.

    Also, even if this is af far as you can go without it being a paid service I greatly appreciate the comments that have helped me re-think my strategy as I am fighting this alone.

    Please send me any name suggestions if you think of some.

    Best Regards,
    Satyin



    A bit
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