Question

Topic: Taglines/Names

Please Help Create A Tagline For Health Bar.

Posted by Anonymous on 250 Points
Hello everyone,

I am currently a student of Marketing and Promotion and my class has been assigned a rather challenging but fun project. Our individual objective is to find a product that, to our knowledge, has not been advertised in the media. We then need to create a clever tagline and a good image to go along with it (basically, a fake ad for a magazine). I decided to try my luck with a health bar called Mrs. May's for several reasons. It's relatively healthy (dairy, gluten and wheat free), vegan, and kosher on top of being derived from all natural ingredients (mostly various types of nuts). Though suddenly, I've developed the worst case of writers block and simply cannot fathom anything catchy. I've conjured lines such as "Like yourself. Be liked back" and "There's a new Trio in town" (the bar is called Trio: three nuts, three fruits, three seeds) with a picture of three Charlie's angels type women. I am so eager to hear any suggestions. Thank you!!!
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RESPONSES

  • Posted on Member
    how about.. "When healthy, is tasty too"
  • Posted by Jay Hamilton-Roth on Member
    Say "Nuts" To Unhealthy Snacks
    Jet Fuel For Your Body
    Give Yourself a Natural Burst Of Energy
  • Posted on Author
    Thank you nicolshez, I feel that your suggestion is taking me closer into my ultimate desired direction. Last night I also thought of applying Mrs. May's into the scheme by actually giving her a face and a body and making her the adviser and friend of a woman, the kind that always lends a hand and a trio bar. In fact, I like the idea of mentioning that trio bar can be used as a meal replacement. I would also really like to squeeze in the gluten free aspect, something I feel isn't being played up so much with other bars. So many ideas and no clue how to position them! Argh.

    Thank you and please send further suggestions!
    P.S. It's kinda, sorta due tomorrow :)
  • Posted on Author
    Hi again,

    Thank you Jay for your ideas (I didn't see your post earlier) I appreciate them greatly. Still, I haven't discovered "the one".

    Keep 'em coming, guys!

    THANK YOU!
  • Posted on Accepted
    Trio can only occupy one position. Healthy, tasty, vegan, kosher, women's bar, meal replacement, etc. are all distinct aspects. When it comes to positioning, 9.9 times out of 10, trying to be two things is a mistake. Likewise, trying to say two things in a single ad is also a mistake.

    Let's try using taste: Trio - music to your mouth.
  • Posted on Author
    Thanks for the tip, Jaime. I appreciate everyone's quick and helpful replies!

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