Question

Topic: Taglines/Names

Medical School Career Expo Needs Taglines

Posted by burnberg on 6/24/2008 at 12:35 PM ET 250 Points
We are having an open house to inform people about opportunitites in the medical field and need something very catchy to bring folks to us--

Suggestions that are overused have been;

Medical careers that don't skip a beat
Chart your career path
Scope out the rewards
Medical careers off the charts

We need something FRESH! HELP!!!!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by burnberg on 6/24/2008 at 4:34 PM Author
    I appreciate your sense of humor, but I think I'd better be a bit more pc/sensative to potential students and their parents. Please keep working it!!
  • Posted by Jay Hamilton-Roth on 6/25/2008 at 9:18 AM Accepted
    Become a Healer
    The Future Of Healthcare Starts With You
    Do More Than Feel Their Pain
  • Posted on 6/27/2008 at 10:03 AM Accepted
    Who is the "we" in "We are having an open house..."? That's a key piece of info.

    By the way, in the minds of most people, especially your younger target audience "open house" is a synomym for "boring, useless event".

    Likewise, "opportunities in the medical field" is not only too vague but completely lacking in uninspiration.

    Call it a symposium or something that would indicate there is more content... something in it for me... rather than someone just trying to sell me on something. Try bringing in a couple speakers or do a workshop on cover letter and resume writing.

    Give your event an edge. Define your target audience and learn what gets them motivated. What you're thinking and what they're thinking are two entirely different things. Young people who would be your target aren't intersted in same-ol' "opportunities". They want a career that makes money and allows them to contribute while not working too hard. They want to be very well rewarded personally and professionally with advancement potential, education and other perks. They're not interested in being a cog in a big organzation but rather that the organzation serve them and their lifestyle. They want great careers that don't get in the way--even the ambitious ones. Most of all, they don't want to be sold, they want to make their own decisions.

    Career CrossRoads- measure success in your terms
    Career Interchange - open life's possibilties

    It's a name and tagline, not a headline. Definitely not a see-say description. You want it to have an emotional trigger. Then, in your promotions you can convey more subtly, but still obviously, the medical focus by using the right image or a cue in a headline.

    Good luck,
    Jaime Collins
  • Posted by burnberg on 6/27/2008 at 4:11 PM Author
    Jaime-

    I appreciate your thoughtful response and have been thinking about your comments. Our career college offers accelerated courses in the medical field, from medical assistants and medical administration to LPN, RN and BNS. We also offer massage therapy, physical therapist assistant and radiography tech.

    Our target market has been adults (18-45) who want to enter college, have family responsibilities and who may or may not need to work along the way. We do have a high school presence but to a lesser extent.

    We have held "Expos" in the past to change it up. For description purposes, I used the term "open house". You are right on about that terminology.

    Your ideas about the taglines are helpful. (I wish I had about 10 more just like those.)

    Thanks for your time--
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)