Question

Topic: Taglines/Names

Company Name Needed (personal Boxing Coach)

Posted by Anonymous on 6/25/2008 at 5:10 PM ET 250 Points
Hi,

I am starting up my personal training business and will be specializing as a boxing coach.

I would like a company name that is quite descriptive and not obvious.

My business proposal is as follows:

hope this helps!

Service
• Learn to box for fitness/competition
• Non-contact, semi-contact, full contact
• One-hour sessions
• Private tuition
• Tailored programme suited to individual
• All over body conditioning
• Muscle toning
• Core strengthening
• Improved overall fitness

Target audience
• Male/female between ages of 21-40
• Professionals, disposable income
• Improved muscular endurance/strength
• Improved flexibility
• Weight loss

Consumer insight
• Lack motivation
• Has little or no experience in structured exercise
• Body conscious
• Looking to improve on current physicality

Consumer insight
• Lack motivation
• Has little or no experience in structured exercise
• Body conscious
• Looking to improve on current physicality

Desired consumer response
• Uses a variety of fun teaching methods
• Provides guidance in all areas of health and fitness
• Practice what he preaches
• Fits around my individual lifestyle
• Competitively priced
• Plain speaking
• Has a firm understanding of nutrition and fitness
• Uses excellent motivational techniques
• Possesses the appropriate recognized qualifications and experience

Proposition
I will give you the motivation and knowledge you need to succeed

Support
When you make the commitment to XXXX, it becomes my responsibility to naturally take care of your health and fitness. This will include nutritional guidelines and a complete fitness regime based on your needs. You are an individual and will be treated as such with fun, effective and efficient exercise programmes that reward your commitment.

The key to putting you on the right route to health and fitness is to take out all the guesswork. To develop a personal fitness plan that reflects your personal priorities, preferences and abilities. I take a varied approach to exercise for all types of people, from all walks of life from the beginner to the advanced trainer.

The sessions are held at The Boxing Academy, a warm, receptive and non-intimidating environment that facilitates and enhances your learning process.

I incorporate a clear balanced approach to health and fitness that encompasses cardiovascular work, muscular strength and endurance, weight loss and toning, flexibility and nutrition.

Thanks in advance, look forward to hearing from you.

Kind regards...Dan


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RESPONSES

  • Posted by Gail@PUBLISIDE on 6/25/2008 at 5:57 PM Member
    How about something in the line of:

    Neutral Corner -- Boxing, Fitness and Nutrition (particularly catchy if your business is located on a corner)

    Upper Cut -- Instruction for Boxing, Fitness and Nutrition
  • Posted on 6/25/2008 at 7:06 PM Member
    ring leader (maybe not)
    contactile
  • Posted by bruce on 6/25/2008 at 7:29 PM Member
    First of all, where do I sign up...? One of the better "Elevator Briefs" I have read on this well attended Forum. Your psychographic profile of your client is perfect and strikes a resonating cord, and your name should as well. It should emote an emotional response in your marketing strategy.

    "Four Corners" is good because it represent your core offering, but it's also a well know Basketball reference made famous by Dean Smith.

    My feeling is that given your emotional insight and the recent successes of other infomercial "boxing" fitness programs, you will attract a significant female audience, but this shouldn't be to the exclusion of men seeking the same level of physical and emotional confidence.

    However, maybe you should consider having your Company name be emblematic of your business model, but focus on branding your Fitness program as your true market offering. This would allow you to use media, including DVD, TV and personal appearances to augment or expand your income stream. In addition, you may find you can franchise or create more than one center for your training philosophies. And boxing should be an adjunct ingredient to your overall offering of mental and physical Wellness.

    What about:
    Spartan Strength and Wellness Center(s)
    The Strength Forum (Center or Academy)
    Head & Body Strength Center(s)
    The Atlas Fitness Center (teaching the "Four Pillars of Strength")
    Core Strength Center or Initiative
    Inner Strength Center

    ...I'm still going to think on this one.
  • Posted by Jay Hamilton-Roth on 6/25/2008 at 8:48 PM Member
    The Fab Jab
    The Ring
    Strong Body/Mind
    Pull No Punches Fitness
  • Posted on 6/26/2008 at 10:06 AM Accepted
    Love your analysis! If only my clients were as prepared!

    I have a client that is doing something very similar (and actually take classes there myself), her business is called In the Ring Fitness - it's catchy and gives an immediate mental image, so perhaps something along those lines?

    Champion Ring Boxing and Fitness
    Golden Gloves Boxing & Fitness
    Barnburner Boxing / Fitness
    Power Punch Fitness
    The Thirteenth (13th) Round (Boxing & Fitness)

    Just a few thoughts.



  • Posted on 6/26/2008 at 1:36 PM Accepted
    Hi Dan - My friend's BNI 60 sec ends with 'Get Fighter Fit without Getting Hit' , it works great for BNI, but you'd need something a little more 'hard hitting'.

    I'm sure Bruce will be able to help you out as part of his overall marketing efforts!

    Good luck!
    Renee
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