Question

Topic: Taglines/Names

Mba Event Tagline

Posted by Anonymous on 6/26/2008 at 12:38 PM ET 500 Points
Hiya,
My compay is in process of changing our advertising taglines. quick brief about our company and the main product: we organise recruitment events for business schools, where they meet MBA potential candidates who are pre-screened and selected by us.
The current tagline we are forming is somewhat like this: Connecting the right MBA with the right candidates

The picture that goes along with this tagline: 2 pieces of a puzzle fitting in together.

could anyone please suggest a suitable, interesting yet formal tagline, as it has to appeal to our clients (top business schools) and to the candidates as well.
Thank you so much
Amarja
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RESPONSES

  • Posted by Levon on 6/26/2008 at 4:38 PM Accepted
    The MBA is dead. It died with the 90's. How do you plan to revive it? I would think along those lines with your tagline.
  • Posted by browncatfan on 6/27/2008 at 12:20 PM Accepted
    Because a quality program requires quality candidates.

    It's not the right program without the right candidates.

    Where unique programs and unique candidates find one another.

    The right candidates for your particular program.

    Matching the right prospects with the right programs.

    Just a note: not to whine, but that puzzle-pieces visual is just SO tired. Even on an intellectual level, puzzles are low-tech and old-school; plus, the end result of a successful fit is, well, not very important (a pretty picture?) There has to be something better.
  • Posted on 6/27/2008 at 1:52 PM Accepted
    I have to agree about the puzzle piece - the first thing it reminds me of is Autism Speaks - not an association you're looking for. I would try a very 'connected' approach. The market you're looking to attract is most likely corporate, using BlackBerries, IM, etc. Why not go with something in a language they would 'get?'

    Connecting You to Your Future
    Where Leaders are Born

    You could do a whole campaign around some of your most successful alumnus - proving the results of your MBA program, that its connected (i.e. they will get better paying, more career-focused jobs), pertinent/relevant and forward-thinking.

  • Posted on 6/28/2008 at 8:38 AM Accepted
    First of all, I will not agree with Mr. Levon & Ms. Amarja you too, that MBA has lost its shine. MBA IS STILL MBA. still its in demand.

    & Tagline I can say its a slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign. So for your Product tagline should be a formal, not like a puzzle.

    May be I will be able to suggest it. but give me a time.

    Thanks & Regards,
    Kalpesh.
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