Question

Topic: Taglines/Names

Phrase For Open House

Posted by Anonymous on 6/27/2008 at 9:45 AM ET 250 Points
Our company will be having an open house in a few months to showcase the new building we built. I need to come up with a phrase that could be tied into giveaways, i.e. Time to grow. Our firm is a contractor in the railroad industry and over the past few years we have begun supplying equipment worldwide. Any ideas?
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RESPONSES

  • Posted by Levon on 6/27/2008 at 11:07 AM Accepted
    "Growth in anytime, condition and place". A big statement to make - I know, but so many people slag the weak economy off as a reason for their un-success.
  • Posted on 6/27/2008 at 11:25 AM Accepted
    Trying to relate to the railroad industry:

    The Other Side of the Tracks

    Switching to Grow

    RR Crossing to Success

    Tied into Growth (Success or the Future)



  • Posted on 6/27/2008 at 11:35 AM Accepted
    Spending scarce marketing dollars (and your time) should always be driven by clear objectives. Open houses are no exception.

    What's the purpose? Who's the audience? What will it take to get them to attend? What do you want them to remember? But, even those questions assume the open house is the right thing. What's the customer benefit of the building project? What do you really need to communicate and to whom?

    Somehow I think if more people asked themselves such questions in advance of planning an open house, they wouldn't plan an open house.
  • Posted by Jay Hamilton-Roth on 6/28/2008 at 9:13 AM Accepted
    Engineered For Growth
    On The Right Track
    Our Train Of Thought
  • Posted by mdlugozima on 6/28/2008 at 12:16 PM Accepted
    Piggyback on our success.
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