Question

Topic: Taglines/Names

Company Tagline

Posted by Anonymous on 250 Points
My company's name is Virtually Manageable. We offer virtual executive assistance and office management to small businesses and solo entrepreneurs. Because my company's name can be misinterpret, it is very important that tagline is very descriptive and positive. PLEASE HELP!!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Helping Hands Keep Your Business Going Strong
    Effectively Supporting Small Businesses
    Adding Small Business Support Transparently
  • Posted by bruce on Accepted
    Virtually Manageable ...

    "Your Virtual Business Partner, Everyday"
    "Bringing Business Solutions Virtually Everyday"
    "Virtually Yours, When You Need Us!"
    ""Real Time Business Solutions, Virtually Everyday"
    "Your Business Partner, When You Need Us"
    "Your Online Business Partner, When You Need Help"
    "When You Need More than Employee"
    "When You Need More than Another Pair of Hands"
    "Cost Effective Business Solutions Virtually Everyday"
  • Posted on Accepted
    Your success is our business
    We do the work for you
    Helping you reach your business goals
  • Posted by Mikee on Accepted
    I agree with some other comments that suggest looking at a different company name. The connotation of Virtually Manageable is not very positive. I read it as Phil did. Managed Virtually does not have the same negative connotation.

    I do think landing on an appropriate name should be your primary goal. That said, here are some tag lines:

    "Keeping the big picture has never been so easy"
    "We take care of the details so that you do not have to"
    "Your Business, Our Expertise"
    "All the assistance you need at a fraction of the cost"
    "Your Business, Our Staff"

    Mike
  • Posted on Accepted
    Taglines shoud not describe. They should differentiate. So, Thinkmor's right to ask about your point of difference.

    I agree you should also look at a name change. Your tagline will probably never differentiate if it has to first tell people what you are. That's asking a lot of a few words. Besides, Virually Manageable is a real mouthful at 8 syllables.

    Let me also be so bold as to say you should take some time to consider a clearer, pithier way to describe your core business. "We offer virtual executive assistance and office management to small businesses and solo entrepreneurs." Even after hearing it, I'm really not sure what you do.
  • Posted by candy store kid on Accepted
    A company's name is just that...a name.

    Unless you are synchronized across all your business channels (employees, service, business practices, mission statements, presence and marketing, etc.) you haven't achieved BRAND.

    Once brand is achieved, they know what you do by your name alone. After all, if Heineken made cars, then you would be drinking a Mercedes.

    Jeff Camp
    the Candy Store

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