Question

Topic: Taglines/Names

Help Create A Tagline For Growing Food Brand

Posted by Anonymous on 6/30/2008 at 2:17 PM ET 250 Points
Moosewood Inc has been a pioneer in natural foods cuisine, has published 11 cookbooks which have sold millions of copies, has an award winning restaurant, and a retail food line. We are in the process of updating the brand messaging and we want a tagline that conveys the essence of the brand in a quick, clever phrase. The food is known for being delicious, flavorful, creative using fresh ingredients. And, its very healthy and vegetarian leaning, although pure vegetarians are a small percentage of the customer base. So, the core message is fresh, delicious and healthy. We can cook but we are having trouble with a tagline! Can anyone help!?
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RESPONSES

  • Posted by adrienne.garland on 6/30/2008 at 2:36 PM Member
    I think you answered your own question. I'm loving Moosewood - Fresh. Delicious. Healthy.

  • Posted on 6/30/2008 at 3:16 PM Member
    You did not actually create a competition. You will get far better results is you do. Make it fun. Let them come up with the ideas themselves rather than suggesting some for them to choose from.

  • Posted by Wayne Wood on 6/30/2008 at 4:29 PM Member
    Moosewood
    Pure eating pleasure

    Moosewood
    Health on a plate

    Moosewood
    You can taste the goodness

    Moosewood
    The Pleasure is in the eating

    Moosewood
    Goodness cooked-in

    Moosewood
    Frash food that tastes great

    Food is still about taste buds, delivery of that thouight is important. One of the major drivers of food purchase is still "Taste", food fads come and go, "taste" is still the major motivator

    Wayne Wood
    Melbourne Australia
  • Posted by Jay Hamilton-Roth on 7/1/2008 at 10:42 AM Member
    Taste What Healthy Feels Like
    Food That Makes Your Body Sing
    Live Better With Each Bite
  • Posted on 7/1/2008 at 3:03 PM Member
    Hi Tami,

    Here's a range if ideas:

    Truly Natural. Truly Delicious.
    Deliciously Healthy.
    Taste The Difference.
    Savor Nature.
    Nature. It's Our Secret Ingredient.
    It's In Our Natures.
    Take A Walk On The Wild Side.
    Sense The Difference.
    Natural Bliss.
    Feed Your Bliss.
    Savor The Food. Save The Earth.
    The Way It Was Meant To Be.
    Back To Nature.
    Kiss Nature Hello.
    A Delight For The Senses.
    Mother Nature's Kitchen.
    We're So Good, We Don't Have To Fake It.
    Finger Laking Good.
    Adventures In Food.
    Earthy Goodness.
    Elemental Goodness.
    Collective Wisdom. Individual Flavor.
    Mother Nature's Palette.
    Inspired By Nature.
    Nineteen Voices. One Inspiration.

    Let me know if you need more!

    Brent
    Scarcliff | Salvador branding aand Naming Agemcy
  • Posted by bruce on 7/1/2008 at 4:18 PM Accepted
    I believe, if I'm not mistaken, our questioner is asking for a tag line for a company that is much more than a Restaurant. And from the passion evident in your brief, to the distinctive name of your Company and Brand offerings, I have to disagree with Wayne, as I believe the business of Food is much more than taste.

    It must reflect many other emotional perceptions and lifestyle elements, as well as unqualified psychological values, like colors, presentation, decor, service, experience, and the most important intangible, good karma. Therefore...

    Moosewood Inc.


    "Good Food For Living"
    "Naturally Fresh, Naturally Good"
    "Fresh From Nature's Hamper"
    "From Nature's Hamper"
    "It Tastes Better Than Good for You"
    "We Cook for Mother Nature"
    "Serving Nature's Finest"
    "Our Food is Better Than Good for You"
    "Nature's Harmony"
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