Question

Topic: Taglines/Names

Need A Snappy Tagline For A Fitness Centre

Posted by Anonymous on 7/9/2008 at 1:09 AM ET 250 Points
Hi,

We are about to open a new Fitness Gym and need a snappy, fun tagline for our marketing.

The fitness centre is based in a large sports centre called Te Rauparaha Arena (try saying that fast three times) and will be called Arena Fitness.

The points of difference that we have over other local gyms is that we have an Aquatic Centre attached, access to which is included in the membership cost. We also have a cafe on site.

We really want to promote that we are friendly, yet expert. We are not a big gym but we have the best and newest equipment in the area. And that we are T shirt friendly as well as welcoming the lycra wearers.

Your help would be appreciated.

We are based in New Zealand.
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RESPONSES

  • Posted on 7/9/2008 at 9:45 AM Accepted
    Interesting concept - I have several fitness clients here in New Hampshire, USA and each has their own niche. One is a boxing and cardio kick boxing gym - expanding to include weights and full cardio options. The other in a perfect location in the state's capital that offers everything from weights to basketball, birthday parties to a wonderful multipurpose room with huge mill windows that can be converted to an evening gala room should the need arise. They have a separate line that is branded for Phi Pilates and other more meditative fitness programs along with nutrition counseling, women's services and the more traditional 'gym' offerings.

    You really need to focus on your differentiators and then run with them. Even consider branding individual sections of the gym to help support the overall message. this can be done by using the brand name as a spring board, supporting brand colors and fonts and just being creative to bring it all together. Key messaging will be critical to making the public and your customers truly understand what makes you unique and helping them to see the perceived value of your facility/offerings over the competition.

    Possible positioning lines:
    Fitness no matter what your game.
    Get in the game - fitness for every level.

    Do you have a logo design yet? Is the gym already open?
  • Posted by Jay Hamilton-Roth on 7/9/2008 at 10:57 AM Accepted
    Small Gym. Big Muscles.
    Small Gym. Big Heart.
    Small Gym. Big Fun.
    Work Out. Cool Down. Repeat.
  • Posted on 7/9/2008 at 12:22 PM Member
    Love the Work out. Cool Down. Repeat. - That would be a FABULOUS Direct Mail piece!
  • Posted by Levon on 7/9/2008 at 12:32 PM Accepted
    Full Fitness. Full Health. A Full Life.
  • Posted on 7/9/2008 at 7:27 PM Author
    Wow those are great - You're right about the Work out, cool down, repeat one. That's definately a stand out.

    The gym opens in November of this year at the same time as the Te Rauparaha Arena (how are we going with the pronunciation on that?) so we have a bit of time but need to get working on our brochures etc.

    The logo design is complete. It is very in fitting with the name having a Maori motif to it. I tried to attach it but it didn't work sorry.

    Our website should be up and running within a month.

  • Posted by Levon on 7/12/2008 at 11:25 AM Member
    Are you operating in New Zealand? If not, will people get the Maori motif?
  • Posted on 7/13/2008 at 5:27 PM Author
    Yes - we are based in Wellington, New Zealand.
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