Know-How Exchange : Taglines/Names

WireTel

TC Consulting

Telcom Group Consulting

Let's start by defining your target audience more precisely. Exactly who are they, where do they live/work, who are their customers, what are their most important unmet needs, what are they doing now, how do they express their attitudes, whom do they consider good suppliers/consultants and why, etc.?

Then consider what it is you want to communicate to them. What makes you different from and better than the dozens of other consultants serving this market? What's the most important benefit (as expressed by your prime target audience)? Why should they hire you? What is your value proposition?

Then think about how and where you expect them to learn about you? What's the context?

And what's the name of your company? Does it communicate the positioning? If not, why not? If so, what is the tagline supposed to do?

Then, finally, see if you can articulate how you'll know if/when you have a winning tagline. What are the criteria? How will you know if your tagline is communicating what you intend? If you can't do that, then any tagline is probably just fine.

Hope this helps. If this is really an important issue for you, you might consider paying a small fee for specialized help at the 911 Marketing Help Tagline Factory. Simply go to the 911 Marketing Help website and click on "Tagline Factory" at the bottom of the screen.

The experts at Tagline Factory can guide you through the process ... and they are fast, professional, ready to help. (Note: 911 Marketing Help is a service of MarketingProfs.)

The telecom industry has been thoroughly mined for brand names. To find a name that will both communicate your brand promise and be available for trademarking, you will likely need the help of a naming consultant.

Please check my profile for contact information if you would like to discuss this further.

Cheers!