Question

Topic: Taglines/Names

Recruitment Consultancy Desperate For A Tagline

Posted by Anonymous on 7/25/2008 at 11:08 AM ET 250 Points
I have decided to join a networking group and after visiting I have found that most members have a Tagline or a Cheesy finish to their pitches. This seems to work very well but I am stuck for some inspiration as we cover such a general area. We recruit for all sectors inc warehouse, manufacturing, driving, office, management, legal, accounts, science, education ect ect. The company name is just 3 letters so there is no angle there.

We cover so many areas on temporary and perm contracts I have nothing to hone in on for a tag. I was thinking about "If you are looking for staff give XXX the Job! But everyone Else's seem funnier and more memorable and that is what would work best in this scenario..... Any thoughts would be greatly appreciated.

Many Thanks
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RESPONSES

  • Posted by Levon on 7/25/2008 at 11:44 AM Accepted
    "Recruitment. Fit. Success."

  • Posted by Jay Hamilton-Roth on 7/25/2008 at 12:12 PM Accepted
    Check out the book: Pop! Stand Out In Any Crowd (Sam Horn). She has a process to help you figure out some creative & memorable words for your business (with lots of examples).
  • Posted on 7/25/2008 at 4:02 PM Accepted
    Find your dream job.
  • Posted on 7/25/2008 at 8:24 PM Moderator
    A few questions:

    First, WHY do you think a tagline "seems to work very well" for others? Are some better than others, or is it just that they have one? How will you use your tagline, and why do you think it is important to have one? Is it just because others do, or is there a specific objective you want it to accomplish for you?

    Next, why is your company name just 3 letters? What are you trying to communicate with the company name? What if we come up with three words that are relevant and start with those three letters? Would that do it?

    Third, what are you trying to communicate with the tagline? What is the compelling benefit promise that will make a difference to your target audience? (Don't list features; focus on the most important benefit ... What's in it for the customer?)

    Fourth, can you be more precise about your prime target audience? Where is the "sweet spot" for your services? What geographic area? What size company? What industries? Who are the decision-makers?

    Finally, how are you going to know when we come up with the winning tagline? What are the criteria? If you can define that, there's a chance we can help you.

    If this is a really important project for you, and you're committed to coming up with a tagline quickly, let me suggest you go to 911 Marketing Help and click on Tagline Factory at the bottom of the screen. You'll have to pay a reasonable consulting fee, but you'll be assured that some real professionals are on the case for you.

    If you can provide the experts at Tagline Factory with answers to the questions above, you'll get a list of on-target taglines within a day or two.

    Note that 911 Marketing Help is a service of MarketingProfs.
  • Posted on 7/28/2008 at 3:17 PM Accepted
    We put people in your place!

    good luck!
    CVN
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