Question

Topic: Taglines/Names

Tagline For Sales Training Program

Posted by Anonymous on 7/25/2008 at 12:04 PM ET 250 Points
I need to come up with a tagline for a new sales training program targeted to insurance agents and sales managers.

The program features live training, online videos and prospect management system. Other programs may feature some of this training, but nothing combines everything in one package, so I am hoping to use words like integral or holistic.

The prospect management system goes beyond typical CRM databases and collects information on competitors, prospects, win-close ratios, etc. to really build business intelligence that drives the rest of the program.

TIA for your help!
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RESPONSES

  • Posted by Levon on 7/25/2008 at 1:39 PM Accepted
    "Sales Star"
  • Posted on 7/25/2008 at 8:06 PM Moderator
    A few questions:

    First, WHY do you need to come up with a tagline? What will be different when you have one? How will you use it, and why is it important?

    Next, what is the name of your brand/company? If we come up with a tagline that simply repeats your company/product name, it's not much good, right?

    Third, what are you trying to communicate with the tagline? What is the compelling benefit promise that will make a difference to your target audience? (Don't list features; focus on the most important benefit ... What's in it for the customer?)

    Fourth, can you be more precise about your prime target audience? Where is the "sweet spot" for your product/service? What geographic area? What size company? What industries? Who is the decision-maker?

    Finally, how are you going to know when we come up with the winning tagline? What are the criteria? If you can define that, there's a chance we can help you.

    If this is a really important project for you, and you're committed to coming up with a tagline quickly, let me suggest you go to 911 Marketing Help and click on Tagline Factory at the bottom of the screen. You'll have to pay a reasonable consulting fee, but you'll be assured that some real professionals are on the case for you.

    If you can provide the experts at Tagline Factory with answers to the questions above, you'll get a list of on-target taglines within a day or two.

    Note that 911 Marketing Help is a service of MarketingProfs.
  • Posted by malkosbm on 7/26/2008 at 3:15 AM Accepted
    * BISS (Best Integral Sales Solution)

    * Total Sales Management Program (Tosmapro)

    * Total Solution For sales Management
  • Posted by Jay Hamilton-Roth on 7/26/2008 at 9:15 AM Accepted
    The tagline needs to appeal to your target market. They probably don't care about all the features you offer - what they care about are results. Can you prove that the result of your trainings are more sales?

    Latest Sales Techniques Taught 24/7.
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