Know-How Exchange : Taglines/Names

The Secret Recipe

The secret ingredient

Just A Pinch

Secret Ingredients

Seasonings
Teaspoons and Tablespoons
Just a Dash (With a tip of the hat to Harry and John)
Cook's (Chef's) Touch
Stirrings
Saucy
Chef's (or Cook's) Choice

Good luck!
CVN

The possibilities are ripe with puns.... most of which will just make your employees' eye balls roll.

CONSIDER YOUR AUDIENCE. Most of us communicators look at internal newsletters from the corporate perspective. But, if we want people to actually read our work, it's essential to see things through the same lens the audience uses.

Who is your audience? Are they sales? Are they rank and file? Young? Middle-aged? All over the board? What's the income level?

Who ever they are, you're much more likely to get their attention with something unexpected. Not just in the pub title either. Keep serving up the unexpected issue after issue.

For pub names, this will may mean adopting something that's further out than you might have otherwise considered. If you want to convey your pub is not the same ol' corporate mumbo jumbo, try on some slang:

Get your grub on
Graze
SNARF

Thanks for your advice. As we are trying to integrate a lot of employee communications, I think we will need to stay on the straight & narrow. Especially since for a lot of our employees English is their second language.

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