Question

Topic: Taglines/Names

Hotel Taglines

Posted by Anonymous on 7/28/2008 at 9:55 PM ET 250 Points
We require a tagline for a Boutique type hotel, 5 star, of 100 rooms in a large capital in South-East Asia

The hotel is 80 years old, is a heritage building.
The hotel is a located 20 km away from the city center, it is more like a Resort within the city.
We are targeting Individual Corporate travellers, people who love nature.
The project integrates the nature, sea view and the colonial building.
We want to be know for our dense garden, quietness, calm, serenity, nature, eco-friendly approach,

We require a tagline for the hotel, 5-6 words maximum, the shorter the better.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/28/2008 at 11:56 PM Member
    What is the name of the hotel (is there a website also)?
  • Posted on 7/29/2008 at 12:10 AM Member
    Wow. This sounds like an incredible place. I could come up with some tags lines that may sound good, however, there is no way they would reflect the personality of your resort unless I knew a l lot more. Try this; brainstorm with your team what is one thing that is absolutely unique about your resort or something you are the best at. In order to deliver the thing you are the best at or provide your guests a unique experience, you are certainly promising something. Lets call that your brand promise. From there, develop a tag line that states your brand promise.
    I have taken a few resorts through that process and they have come up with some meaningful and enticing tag lines.
  • Posted on 7/29/2008 at 12:27 AM Author
    It's an hotel conversion, a former historical building therefore somehow a new hotel. (no web-site yet)
    Hotel name is : Hendon Hill - Hotel.
    Our unique selling point is the trees (100 years old), very dense greenery, lot of birds around the large garden. We are really an escape from the busy downtown.
  • Posted by Frank Hurtte on 7/29/2008 at 6:48 AM Member
    Hendon Hill - Hotel ... Where Colonial Style meets Business Travel

    Hendon Hill - Hotel
    Scenic Green on the Business Trail
  • Posted by Jay Hamilton-Roth on 7/29/2008 at 9:49 AM Member
    Where Business People Come To Relax.
    Eden In [Country/Town Name]
    Escape And Rejuvenate In [Country/Town Name]
    The Naturally Better Boutique Hotel
  • Posted on 8/1/2008 at 11:28 PM Author
    Thank you all for your time and input.
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