Question

Topic: SEO/SEM

Which Keywords Do My Competitors Use In Sea?

Posted by Annelies on 250 Points
Dear all,

Is there a way, actually doing the query on a specific search string, to find out which keywords a certain competitor uses in his SEA (google adwords) campaigns? I found keywordspy, but the results are not good... is there another way or tool?
Thx a lot!
Sweet Lies
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RESPONSES

  • Posted on Accepted
    Sweet Lies,

    I've tested AdGooRoo before, but I did not find the data to be accurate. I tested a few tools, and none were accurate enough for my tastes.

    Whatever you do look at, I suggest you test your own client data with it. I did this using several of my larger budget clients, and what I found was that some keywords -- some that we definitely spent a lot of money on -- were not on their radar. And in many cases, a word where we spent less outranked one where we spent more -- so if you're looking for how much emphasis a competitor puts on a term, you might not find that either.

    Best wishes.

    Janet Driscoll Miller
    Search Mojo
  • Posted by Jay Hamilton-Roth on Accepted
  • Posted on Member
    try spyfu
  • Posted on Accepted
    Spyfu is good, and you can also buy a report from Compete.com that will tell you overall the keywords that drive the most traffic to your competitor.

    Also, you can surf through their website and look at the page titles to determine what they are focusing on for SEO.

    Another great tool to compare you vs your competition is Website Grader (www.WebsiteGrader.com) you can run a report that compares you vs. your competitors on a variety of Internet Marketing metrics.
  • Posted by Phx SC on Accepted
    Yay for the SpyFu mentions! (I'm the Marketing Director there.) :)

    I will keep this from being a blatant plug. I just wanted to point out that you can definitely accomplish what you had posted about, even with the free access level. www.spyfu.com

    It will show you the keywords that your competitor ranks on organically as well as for any paid searches.

    I'd be happy to walk you through it offline if you can't find what you are looking for.

    Sidra
  • Posted by Mikee on Accepted
    You can try https://www.keycompete.com/home.asp which is similar to keywordspy. It looks like you need to pay to get a full report, but it might be worth your while.

    Mike
  • Posted by Frank Hurtte on Member
    I tried spyfu and am impressed...

    And, I don't even work for them like our friend Sidra...
  • Posted by Pepper Blue on Accepted
    Although this only works for organic, not SEA, my trick is to use a keyword density cloud tool such as at https://www.metamend.com/seo-tools/keyword-density-analyzer.html

    There are many others, just Google "keyword cloud" or "keyword density tools"

    This allows me to see both the density and the prominence of keywords on competitive website "A" and adjust the contents on my website "B" accordingly.

    With this knowledge you can than extrapolate it out and use it for competitive SEA purposes (or organic SEO, of course).

  • Posted on Accepted
    I'm the founder and CEO of iSpionage.com.

    We do exactly what you ask for. You'll find competitors keywords and adcopy and they're downloadable to excel for you to use as a swipe file or to run your own data analysis.

    With the free trial account you'll have full access to all features but with limited data.

    You may already get what you need for during the trial period.. so check it out.

    Leon
  • Posted on Accepted
    Hi Sweet Lies,

    You should take a look again www.KeywordSpy.com?af=KeywordResearch as you might have missed something in there. Their Research package basically caters the Adwords online community. And that's exactly what you need.
  • Posted by Annelies on Author
    Thank you all for the info... but I forgot a really important detail in my question. I want to now the keywords in dutch in the belgian market. More specific: dutch keywords in google.be used by advertisers.

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