Question

Topic: Taglines/Names

Tag Line For A Mattress Brand

Posted by Anonymous on 7/30/2008 at 9:43 AM ET 50 Points
The primary aim of the manufacturer is to be the mattress maestro by continuously producing innovative and quality bedding.
the manufacturers weaknesses in the market place are
Low brand awareness and recognition
No solid presence
Not widely known in spite of producing quality mattresses

so they want to engage in an re-branding strategy that inculdes developing an advert with a strong tagline that would be memorable and striking so as to remain on the top of the minds of their customers.

a perceptual strategy which would leverage on the perception of their customer with due consideration placed on
giving their customers a fresh experience in beddings


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RESPONSES

  • Posted on 7/30/2008 at 10:46 AM Author
    thanks phil...what i did not explain was that my company is taking up the actually re-branding strategy for this manufacturer

    amongst other things we are doing (including those you have suggeted) is to come up with an advert that would have a strong and catchy tagline...
    i am responsible for that...

    i have not been able to put my finger on the right phrase...i'd appreciate if you guys can help me out.

    thanks!
  • Posted on 7/31/2008 at 9:37 AM Member
    i am aashaolu07's colleague and wish to give you some more information. the mattress company is privately /family owned, it began business 35yrs ago, it is a bit innovative as they produced the first talking pillow and mattress in nigeria.they want to keep producing quality products but at more affordable rates.
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