Question

Topic: Taglines/Names

Need Help With A Tag Line For A Medium Bus Company

Posted by aresnik7 on 7/31/2008 at 1:48 PM ET 100 Points
I have been hired into a bus company that sells transit and coach products. Right away I have created brochures and a website, but I cannot find a good strong tag line. I wanted to use Moving You Forward or Getting you There. I need a solid tag line for the company. All the help I can get will be greatly appreciated! Thanks!
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RESPONSES

  • Posted by Mikee on 7/31/2008 at 1:53 PM Member
    What is the name of the bus company? That will help us get the creative juices flowing.

    Thanks,
    Mike
  • Posted by aresnik7 on 7/31/2008 at 2:21 PM Author
    Sorry Mike, I thought that I put it up. It is Champion Bus. Also, Champion owns General Coach America. If anyone could help with a tag line for that it would be helpful. Thanks Mike!
  • Posted by aresnik7 on 7/31/2008 at 2:36 PM Author
    I like that, very much actually. The only thing is that it can't really be too long. I would like to keep it a little shorter. Thank you very much though Phil G!
  • Posted on 7/31/2008 at 4:20 PM Member
    Focus. Focus. Focus. You need a point of difference to position your company in a busy marketplace.

    Getting us there safely and comfortably? I don't think so. We all sort of expect it these days (despite everyone having a story about when it didn't happen). What is it people are really looking for in charter busing? Reliability and speed/timeliness are (I'll assume) keys to being a preferred vendor in the busing industry. But, those are highly rational attributes. The best branding requires an emotional trigger, too. If I were a customer, what is it about Champion I could really feel good about. Friendly drivers? A geographic relationship? The personality of the company? A link to culture or heritage?
  • Posted by Mikee on 7/31/2008 at 4:49 PM Accepted
    aresnik7,

    You are a maufacturer correct? Not a charter company.

    I would think pruchasers would be concerened about durabilty and quality.

    If that is the case, how about:

    Champion Bus - They're bulit like, well, Champions

    Mike
  • Posted by Frank Hurtte on 7/31/2008 at 11:54 PM Accepted
    Champion Bus Company - ride with a champion

    Dont be a chump ride with Champ

  • Posted by aresnik7 on 8/1/2008 at 8:15 AM Author
    Sorry for the tardiness of this message, but i appreciate the help here you guys... we do manufacture the buses and we cannot vouch for the driver of the bus. we make them and then sell them to dealerships. I really like what Randall said "Champion Performance-Champion Tough". Again you guys/gals thank you very much for all the help!!
  • Posted by aresnik7 on 8/1/2008 at 1:41 PM Author
    All-

    Thank you all very much for your input. I am going to go ahead and close this question. You all helped me out very much! Good luck to you all!

    -aresnik7
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