Question

Topic: Taglines/Names

Tagline Wanted: Event Planning Company

Posted by Anonymous on 8/1/2008 at 10:29 PM ET 2750 Points
Objective: Develop a fresh, playful and fun tagline that highlights our expertise, differentiates us from our competitors while still being catchy enough to remember. Competitor example: Outplay. Outplan. Outparty.

Our Approach: Inspire Events is a full service event planning company specializing in weddings, social gatherings and corporate events. We believe that every event should not only be inspiring but it should also be unforgettable. Known for our exceptional ability to visualize and transform an ordinary space into an inviting, distinctive atmosphere. Our goal is quite simply to create an experience for both the host and guest from invitation to parting gift that is uniquely original and down right fabulous.

Target Market: Marketing departments of Midsized Businesses, Corporate Executives, Non-Profits, Families and Brides/Grooms.

Event Examples: We produce corporate holiday parties, product launches, fundraisers, festivals, weddings, reunions and many more specialized parties.
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RESPONSES

  • Posted by DougM on 8/1/2008 at 11:45 PM Accepted
    "Wow is all that matter's!"

    "Wow, it's what you'll say!"

    "Things that make you say Wow!"



  • Posted by Harry Hallman on 8/2/2008 at 7:07 AM Member
    You used 2 words in your reguest I beleive will help make a good saying for you. They were UNFORGETTABLE and INSPIRED.

    Since you did not mention the name of your company I am not sure how they can be used. I suggest you noodle these words or similar word to get you saying.
  • Posted by Jay Hamilton-Roth on 8/2/2008 at 9:35 AM Accepted
    Parties That Swing (Rock)
    Not Just A Party...An Event
    Drop Dead Fabulous
    Oh...My...Gosh
    Parties Worth Talking About
    Turning Fantasies Into Realities
  • Posted by Mikee on 8/2/2008 at 9:45 AM Accepted
    It seems that big events bring lots of stress for the host: Will it be right? Will so and so be on time? Will the weather be good? Did I order enough ..? Will everyone be happy? I think you need to chose a tagline that puts the host at easy and demonstrates that they can turn it over to the pros.

    Inspire Events - Fabulous Events Limited Only by Imagination
    Inspire Events - Perfect Planning and Perfect Execution for Your Perfect Event
    Inspire Events - Because Your Event Deserves to be Memorable
    Inspire Events - Freeing You to Enjoy Your Special Event
    Inspire Events - Fabulous Events for A Fabulous Host
    Inspire Events - Ensuring Your Event Is Remembered for the Right Reasons

    Hope this helps,
    Mike
  • Posted by Frank Hurtte on 8/2/2008 at 11:28 AM Accepted
    Inspire Events - At the corner of Fun and Fabulous
  • Posted on 8/2/2008 at 12:16 PM Accepted
    Your target market (corporate and families) makes this a bit of a challenge. With event planning there will be a lot of angst on the part of the client. They will want things to be just right, perfect, memorable, etc. Anything that reasures them that everything will be just right is will be important.

    On the family side of things "Heirloom Events" jumps out with a tag line of "Because great events live in the family forever."

    Great events can also be part of a person's legacy to the family, so there may be some opportunity in the naming and tag lining with the concept of "legacy."

    How exciting all of this is. Good luck.

    Sincerely,
    Aaron H.
  • Posted on 8/2/2008 at 1:41 PM Moderator
    Chardacre,

    A few questions ... not to be a pain, but because it will help us come up with better taglines:

    First, WHY do you need to come up with a tagline? What will be different when you have one? How will you use it, and why is it important?

    Next, what is the name of your company? The tagline would ideally punctuate the benefit you provide, not simply repeat the name.

    Third, what are you trying to communicate with the tagline? What is the compelling benefit promise that will make a difference to your target audience?

    Fourth, I think you want to be a bit more specific (and narrow) in your target audience definition. Where is the "sweet spot" for your product/service? What country/region/city or other geographic area? Who is the decision maker? What do you know about the needs and values of the decision maker?

    Next, how are people going to learn about you? Have you thought about your marketing plan? If you're going to place ads in a local paper, that's a lot different than if you're going to rely on word-of-mouth. Do you have an existing logo?

    Finally, how are you going to know when we come up with the winning tagline? What are the criteria? If you can define that, there's a chance we can help you.

    If this is a really important project for you, and you're committed to coming up with a tagline quickly, let me suggest you go to 911 Marketing Help and click on Tagline Factory at the bottom of the screen. You'll have to pay an affordable consulting fee, but you'll be assured that some real professionals are on the case for you.

    If you can provide the experts at Tagline Factory with answers to the questions above, you'll get a list of on-target taglines within a day or two.

    Note that 911 Marketing Help is a service of MarketingProfs.
  • Posted by Mikee on 8/3/2008 at 3:24 PM Member
    Inspire Events - Guests Will Remember the Magnificence, You Will Remember the Ease
    Inspire Events - Guests Will Remember it as Magnificent, You Will Remember it as Effortless
    Inspire Events - Fabulous, Unique, Effortless
    Inspire Events - Effortless Events To Wow Your Guests

    Thought I would try something that conveys how fabulous the events are while being easy for the host.

    Mike
  • Posted by Mikee on 8/3/2008 at 3:24 PM Accepted
    Inspire Events - Guests Will Remember the Magnificence, You Will Remember the Ease
    Inspire Events - Guests Will Remember it as Magnificent, You Will Remember it as Effortless
    Inspire Events - Fabulous, Unique, Effortless
    Inspire Events - Effortless Events To Wow Your Guests

    Thought I would try something that conveys how fabulous the events are while being easy for the host.

    Mike
  • Posted by Levon on 8/4/2008 at 12:07 AM Accepted
    "Planning Your Parties Perfect"
    or
    "Plan, Party, Perfect".

  • Posted by Sachin on 8/5/2008 at 12:30 AM Accepted
    Inspire Events - Ideas 4 Memorable Lasting Fun!
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