Know-How Exchange : Taglines/Names

The slogan should clearly specify WHO & WHY people would want to use your service. What's the benefit to using your service, why should they trust you, why use you (instead of the competition), etc. You need a marketing strategy to focus your marketing effort.

I agree with others that we do not have enough info to generate slogans. What does your service offer people. Are you targeting a certain geographic location?

Mike

You all have a legitimate point. Unfortunately, for the same reason I didn't give the real name, I'm not free to provide complete details.

However, it's worth mentioning that this is not the primary marketing message for the service and is not meant to cover what we do. Accordingly, the fact that it's a web based service that can become central to anybody's health care related activities is useful for context, but does not need to be part of the message.

I'm looking for help with a sub-message to drive home the point that anyone can use the service. The message is most important for off-line marketing activities and we expect it to be appeal to the elderly or infirm.

It also has an online use. We want people to realize how useful it could be to their parents or anybody who leads medically challenged lives, but cannot/does not use the Internet. As a sub-text, we're also hoping to get people thinking that if its easy enough for the Luddites of this world, its easy enough for them.

Frank - Sorry, our postings crossed so I didn't notice yours until now.

You're right and that's one of the reasons that we don't want to use "breathing". "Alive" is good and makes the point, but my fantasies have me holding out for something great and memorable.

I think I get where you're coming from as I'm a person that needs to see something better than heathmed out there because all Healthmed ever does is repeat themselves. Sheesh.

lets....see......(fictiousname Wonderhealth)_

We're not just your normal health online , over the phone help.
At Wonderhealth we seek to help :

The elderly
The computer literate and illiterate
Your parents
The physically challenged and Shut-ins
The travelers
Those without computers.
and even the next door martian :)


So visit us online or call.......(whatever number)
Wonderhealth is there , wonderhealth will take care of
You're curiosity today .

Thanks for the attempt stitches. I need one slogan that stands on its own and says it all, not one that just keeps them reading. That's why "If you’re breathing, you can use HealthMe." is a good example. Another good but unusable example would be "If you’re a Luddite, you can use HealthMe."

All the other stuff may or may not follow, depending on where it's used.

Everyone Deserves Health Information - HealthMe Delivers It

Hope this helps,
Mike

Hi Mike,

Thanks for the input. The slogan that I'm looking for needs to focus on usability. The fact that it's about health is secondary and doesn't even have to be mentioned. We're using a different primary message for the actual services delivered.

Best regards,
Steve

So Simple a Trained Monkey Could Use It :)
That's the idea! Unfortunately, it's too over the top. We've thought of using 'caveman' in the same sentence, but I suspect that could cause trademark problems.

Here's one way to look at what I'm trying to find:

What are some ideas for XXXXXX is this slogan?
So Simple a XXXXXX Could Use It

It's best to have something mildly amusing and memorable, but something that could not be viewed as offensive or degrading.

Easier Than Taking Candy From A Baby
My cynical side likes this, but unfortunately it's not appropriate.

So Simple Even Simon Could Use It
That's pretty good, but will it catch attention? Am I asking too much out of a slogan?

Too catch attention, we could turn it into an ethnic slur. :) It has the makings of a Polish joke. Sometimes I wish we didn't live in such a politically correct world, but then again I'd probably be among the first to condemn a slogan like that.

Thanks all for your input. I'm closing the question.