Know-How Exchange : Taglines/Names

i wish to give you some information. the mattress company is privately /family owned, it began business 35yrs ago, it is a bit innovative as they produced the first talking pillow and mattress in nigeria.they want to keep producing quality products but at more affordable rates.The primary aim of the manufacturer is to be the mattress maestro by continuously producing innovative and quality bedding.
the manufacturers weaknesses in the market place are
Low brand awareness and recognition
No solid presence
Not widely known in spite of producing quality mattresses

so they want to engage in an re-branding strategy that inculdes developing an advert with a strong tagline that would be memorable and striking so as to remain on the top of the minds of their customers.

a perceptual strategy which would leverage on the perception of their customer with due consideration placed on
giving their customers a fresh experience in beddings