Question

Topic: Taglines/Names

Tagline For Australian Retirement Savings Company

Posted by linda on 8/4/2008 at 8:14 PM ET 500 Points
Our company, Quadrant Superannuation is Tasmanian (Australia) owned and operated and helps people save for their retirement. We are member-owned, which means all profits go to members. We don't pay commissions to shareholders or other third parties and we believe in providing quality but at great value. Our current tag line is simply - Superannuation and Retirement - and this was chosen so people know what sort of business we are in. A Quadrant is a navigational tool (we are helping people navigate their course to retirement).

I particularly want to get across two key messages but it is too long for a tag line. The first is 'quality but at great value'. The second is 'stop paying commission on your super' - as there are many savings to be made if you're not depleting your savings through commissions and high fees.

Background - We have been very member centric in the past but are now looking to generate new business in the public arena. Superannuation savings in Australia is compulsory.
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RESPONSES

  • Posted by Mikee on 8/4/2008 at 10:05 PM Accepted
    I think many of us Northerners have not heard of Supperannuation.

    Quadrant - Setting a Course for a Secure Retirement
    Quadrant - A Value Minded Approach to Superannuation
    Quadrant - Your Value Minded Navigator to A Secure Retirement
    Quadrant - Setting the Course for Your Retirement Paradise
    Quadrant - A High Quality, Value Minded Approach to Retirement

    I hope this helps get things started.

    Mike
  • Posted by Jay Hamilton-Roth on 8/5/2008 at 11:00 AM Accepted
    Your website shows your company name as Quadrant and Quadrant Superannuation. Ideally, leave the Superannuation in your company name, since it clearly identified what you do. Then, your tagline can focus on your unique benefit (and not have to repeat Superannuation in it):

    Save More On Your Retirement
    Quality Investments. No Commissions. Smooth Retirement.
    Fee-Free Top-Quality Retirement Plans
  • Posted by Levon on 8/6/2008 at 10:46 AM Accepted
    Quadrant Superannuation is:

    "Super-Savings, No Commissions".
  • Posted on 8/6/2008 at 11:33 AM Accepted
    Superannuation is compulsory.

    Quality delivered at outstanding value.

    Savings & commissions contradict each other.

    Therefore, your tag line ought to make the most of the above points.

    -->Quadrant Superannuation--We deliver valuable savings solutions minus the commission. Guaranteed.


    --->Choose Quadrant, to gurantee a commissionless savings solutions for your peace of mind.

    -->Quadrant Superannuation--Only value. Nothing else. Not even commissions. Guranteed.
  • Posted by linda on 8/7/2008 at 8:15 AM Author
    There are some fabulous ideas for taglines here so thank you for your input.

    This is my second posting on the forum and now I am doubly impressd.
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