Know-How Exchange : Taglines/Names

It appears you're in the process of getting trademark protection: https://tess2.uspto.gov/bin/showfield?f=doc&state=smo3mf.2.1

You can also use USPTO's website to do your own trademark search (in the US): https://tess2.uspto.gov/bin/gate.exe?f=searchss&state=295k0l.1.1 (Note: you'll want to also ensure international protection: https://www.ladas.com/Trademarks/IntTMProtection/IntlTM01.html or https://library.findlaw.com/2003/Oct/17/133095.html)

I wouldn't suggest using the name of the product that's the same as your company - it'll be confusing and limiting in the future. Instead, choose a name that helps to identify who it helps and what it does for them, for example:
* Perfect Orders
* Bulleye Orders
* Manufacturing Orders
* ManuOrders
* OrderEZ

Jay's right about trademarking. You can do a search through the trademark office. You can also hire an attorney to help you wade through the waters which can be rather confusing.

Having learned from experience, the US Patent and Trademark Office will take your money and application even if you will not be able to get the trademark, so do your due diligence up front. On the flip side the fee is rather small comapred to what attorney's charge, so maybe you go it on your own and having to make a couple of applications. Either way do as much searching as possible before submitting.

Yor company name could almost be anything, the more important is probably to product name.

For a company it could be:
Something to do with the founders names Smith Industries, or Smith Software
Something made up like IndustriWare

For the product:
Order to Ship
Assemebly to Ship
PTS - Parts to Ship
Efficient Orders
Easy Order Fulfillment
Accurate Order Fulfillment
Simplified Order Fulfullment Today - SOFT
POW - Perfect Order Ware

Hope this helps,
Mike

Could you simply re-arrange a few things and drop another:

"ERO (Execute Ready Orders)"

or go the Adobe route:

"Execute"

or go simple:

"Order Sorter"

or go imaginative:

"Order Avalanche"

Faultless Fulfillment
Flawless Fulfillment
Fulfillmentrix
OptiOrder
AccuOrder
FulFection
FulfillMentor
ExORDERnary - ExtraORDERnary (stop me now)

I like some of the ideas above; here's my quick spin...

OXX - Order Execution Express
Order Ready Xpress (Order RX)
Efficient Order Solution
Order Xecution Solution
Efficient Order Execution (Efficient OX or just EOX)
Efficient Execution PRO (or EX PRO)
AccuOrder X (Accurate Order Xpress)

Hope these help...

"Perfect Order" - probably better as a product name than company name.

I would be interested in hearing why R2XO wont work. I think that it is Ok for a name (though I would up and register the web site for r2x0 - using a zero - to catch those cases where people mistype the name).