Question

Topic: Taglines/Names

Here's A Tough One! Help!

Posted by Anonymous on 500 Points
We are launching a quasi Marketing Audit initiative which would entail doing random call-outs to members of the sales force to 1) get their feedback, suggestions re: on-going campaigns and other marketing initiatives, 2) monitor / check if they are aware of new products launched, promo mechanics, how much they're doing vs. target, etc (this is so elementary but unfortunately, there's a need for us to do this). Now i want a name for this initiative and i thought of "SPY" - it's short, easy to recall/catchy and almost covers what we intend to do. But to make it more appropriate, i want to put an acronym to it - for example:

SPY
Seeking POV from You (*note - POV = Points of View)

^This covers objective # 1 but doesn't take into consideration obj # 2 (check awareness of products launched, promos, etc).

It could be -

SPY
Seeking POV from You. (add another S.P.Y. sentence that covers #2 objective)


I WOULD REALLY REALLY APPRECIATE YOUR HELP ASAP! I'VE BEEN THINKING OF THIS THE WHOLE DAY hehe. Thank you in advance!
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    SPY
    How's It Going? What's New?

    SPY
    Our Mission: Uncover POV and Build Intelligence

    SPY
    The Market Intelligence Dialog
  • Posted by Mikee on Accepted
    Marketing Physical
    FU - For Understanding (maybe a little over the top, but would be remembered)
    FU2 - For Understanding - From You (same vain)
    Checking In
    How Are We Doing?

    Hope this helps,
    Mike
  • Posted by Mikee on Member
    Sales Perception & You - SPY

    This is a tough one!

    Mike
  • Posted by Phx SC on Accepted
    I would go for something more sales-friendly that sends the message that you are listening to them, not just spying.

    Feedback and
    Opinions
    Centered on
    Understanding
    Sales
    (FOCUS)

    Studying
    Effectiveness of our
    Efforts
    &
    Helping
    Evaluate
    Awareness of
    Resources
    (SEE & HEAR)

    Initiative
    Measuring
    Marketing
    Effectiveness of
    Resources and
    Sales'
    Insights,
    Opinions and
    News
    (IMMERSION)

Post a Comment