Question

Topic: Taglines/Names

Need Help With Strategic Tagline

Posted by Anonymous on 250 Points
My partner and I focus our real estate business in an area where the demographics are primarily parents. Our unique value proposition is that we have made ourselves the experts on the community from a parent's perspective. We know absolutely everything there is to know about what the community has to offer for mother's-to-be through to parent's of teenagers and our website has an interactive section just for parents that goes beyond a simple resource. We believe that your home is your 'nest', but the community is where we raise our families. We also recognize that the process of buying/selling your home is very disruptive when children are involved and as a result, we offer unique services to parents to make their lives easier throughout the process. Our challenge is how to communicate this! We want a tagline that is strategic and communicates what our brand is about, with the theme's being - family, community, making lives easier, etc. We also live in the community and are raising our children here too. Any ideas??? Thanks very much in advance.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by Mikee on Accepted
    Your New Home Should be Something the Whole Family Enjoys
    Finding a Home for Your Whole Family
    Finding the Perfect Home for Your Whole Family
    Specializing in Homes for the Entire Family

    Hope this helps,
    Mike
  • Posted by Jay Hamilton-Roth on Accepted
    Homes That Parents Will Love
    Find The Perfect Place To Raise Your Family
    Your Family's Home Is Our Business
  • Posted by Phx SC on Accepted
    Hi WestEnd,
    Are there any FairHousing issues or state RE license issues with singling out "families" or "parents" in your tagline? I know that homebuilders are restricted from doing such, and here in Arizona, a real estate license will have similar restrictions.

    I just want to be sure that we aren't suggesting taglines that would cause you trouble.

    Please advise.
    Thanks!
  • Posted by Phx SC on Member
    "In this community, being experts is our business. Being neighbors is our pleasure."

    "Expertise from within the heart of the community"

    "Addressing family needs at your new address"

    "Predicting family needs is our service"
  • Posted by basit khan on Accepted
    "sweet homes for sweet family!"

    "We differentiate your life experiance to make it worth living"

    one world one life "make worth living it"
  • Posted by Jay Hamilton-Roth on Member
    Showing The Ins And Outs Of Our Community

Post a Comment