Taglines/Names - Car dealer needs new tagline! from Anonymous: MarketingProfs Question 25078

Topic: Taglines/Names

Car Dealer Needs New Tagline!

Posted by Anonymous on 8/6/2008 at 12:38 PM ET 250 Points

Looking for new tagline for car dealership. Want something along the lines of "We make car buying easy!" but I feel that's pretty generic. Help!

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by Jay Hamilton-Roth on 8/7/2008 at 9:05 AM Accepted

We Make It Wheely Easy
The Right Wheels At the Right Price
Drive A Great Bargain
Posted by Sachin on 8/11/2008 at 12:22 AM Accepted

Hi Katiev,

I like the concept given by WMMA and the various tag lines given by Phil, Aditi and Jay.

Well, you might want to see how you want people to remember you while they want to buy a car. In India, one online ticketing company Makemytrip.com continuously re-enforced the fact of Lowest Airfares through their marketing campaigns and now they have built a strong fan following even after big competition in the space.

I would say if "EASY" is the only word that you wish people to remember then you can look at:

1) "Buy a Car - The EAZY Way" - using EAZY will register the word EAZY in people's mind and they will remember it. Also, it can be remembered as the WAY of buying a car..."EAZY Way".

2) "EAZY-BUY" - you can establish a brand name like this so that whenever anyone thinks of easiness thinks of your company!

3) "EASIEST Car Buying Experience"

Though I would recommend you ponder a little more on what all aspects of car buying would you wish to consider (like WMMA pointed).

Thanks,
Sachin