Question

Topic: Taglines/Names

Branding For An Event..solutions Tour

Posted by Anonymous on 8/6/2008 at 9:17 PM ET 250 Points
Hi there,

I am working for a software vendor dealing with analytics and credit risk management in the financial services industry. At the moment we are working on a solutions tour and needs to brand that.....at the same time we need a theme ..for instance, our competitors has used "The Power of Analytics" as a theme ..we need to think of something along the same line..any ideas.

Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/7/2008 at 9:43 AM Accepted
    Think the key benefit that your clients get from using your software. "The Power Of Analytics" talks about the technology, not the benefit. For example:

    Top Ways To Reduce Credit Risk
    Protecting Your Bottom Line
    Lower Risk To Your Shareholders
  • Posted on 8/7/2008 at 1:34 PM Member
    shy away from using a generic theme, use something unique to your brand. something that would speak about the values your brand has to offer (in practical terms)

    i.e:
    Experience credit risk free revolution

    or

    experience.... (your comapny or brand name)
  • Posted on 8/9/2008 at 7:10 PM Moderator
    You should try to capture the essence of your positioning ... What makes you different from, and better than, your competition?

    If you don't have a crisp and effective positioning statement, then you need to begin there. If you need help with that, get a consultant who specializes in branding and positioning.

    If you use a "generic" name or tagline, people will assume you provide a generic service, and that the only thing that differentiates you (from competition) is price.
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