Question

Topic: Taglines/Names

Tagline For A Language Translations Company

Posted by Anonymous on 8/12/2008 at 2:27 PM ET 250 Points
We have a translations company, P & L Translations, targeting businesses and other organizations in Nashville. We do not handle personal documents (birth certificates, transcripts, etc.).

As we work on establishing our brand, we would like to have a memorable tagline. We have discarded quite a few options; the only one left is "When it comes to translations, we mean business". I'm worried about it sounding too hokey and would appreciate input or other suggestions from you brilliant marketers!

Our website is pandltranslations.com

Muchas gracias.

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RESPONSES

  • Posted on 8/12/2008 at 3:08 PM Member
    I have read your website and give it some thoughts.

    P & L: language services that fits your needs.

    The name of the business is P & L translations while you offer much more then only a translation service. If you are at the start of branding your services I would take a change of name into consideration if I were you.

    I once was kind of impressed by the explanation of a translation bureau that explains to me that they have a procedure where one is responsible for making the actual translation and 2 others do the task of reviewing the translation. Only if both the reviewers accept the translation it is handed to the paying costumer. This explains why the service charged EUR 0,17 per word while there are other services that charges less (starting at EUR 0,12).

    Why I write this is that if you go for high quality it isn't that wise that "you keep the eye on the money".

    P & L language services: quality has its price


    I do not consider myself a brlliant marketer but I hope this contribution will help you.

    Erik de Wild
  • Posted on 8/12/2008 at 3:56 PM Accepted
    I agree with the comments above, although I do not see changing the name of the company a MUST. While your company name does not have anything to do with translations, you do have the word "translations" in your domain name.

    Regarding your tagline, I would recommend against including a price promotion. I have checked out your website and in my opinion you are trying to provide value and not price, so I would go for "faster", "accurate", "native-language" or whatever your value-differentiation is and stay away from price. (you can always do price promotions at any given time).

    Finally, please spend $200 on hiring a professional copy writer for your tagline. Figure out your target audience, positioning comparing to your competition and have a professional writer do a good job for you. In my experience, it is worth every cent. www.elance.com is a good source for freelance writers.

    Hope this helps!
  • Posted by Mikee on 8/12/2008 at 4:26 PM Member
    How about this:

    We Speak Your Language and His and Hers and ...

    Mike
  • Posted by Jay Hamilton-Roth on 8/12/2008 at 4:42 PM Member
    Making Sure Everyone Understands What You Say
    We Communicate Clearly In Any Language.

    De nada.
  • Posted by brooke.schulz on 8/12/2008 at 8:35 PM Member
    How about:

    P&L Translations: Your Word To the World
    or
    P&L Translations: Your Language to the World


    I also agree with Erik, Eva and Phil re: P&L Translations as a relatively weak identity.
    You may want to do a values exercise with a group of 4-5 people at your company, that may help you distill some concepts down for a tagline and/or corporate identity.

    Good luck and let us know where you end up --
    Brooke
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