Question

Topic: Taglines/Names

Tagline Needed For Vibe Strategies

Posted by Anonymous on 8/12/2008 at 11:49 PM ET 250 Points
Hello all,

I am seeking some assistance with a tag line for my performance consulting and coaching business.

We specialize in implementing Talent Management solutions to align people and processes and close performance gaps based on specific business goals.

Service lines include strategic planning, recruitment, management and leadership training and development, succession planning, assessments and evaluation, coaching and mentoring.

Our value proposition is a holistic approach -- seeing beyond independent and isolated situations in the organization to provide customized and measured solutions that drive business results. In other words, no piece meal or ad hoc interventions - our commitment to our clients is to create self-sustaining results so that they continue to grow and prosper long after our work is complete.

The symbolism for Vibe is Catalyst, Energy, Forward Action, Momentum. Strategies signifies targeting solutions and linking people, process, performance and profit.

In addition, if you have any logo/brand ideas, please let me know.

I greatly appreciate your suggestions and comments!

Thanks,
Michele
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RESPONSES

  • Posted by Sachin on 8/13/2008 at 3:30 AM Accepted
    VIBE Strategies - Catalyze Change | Energize Ideas | Sustain Growth

    VIBE Strategies - Catalyze | Energize | Sustain

    VIBE Strategies - Catalyze | Energize | Corroborate

    VIBE Strategies - Catalyze | Catapult | Corroborate

    VIBE Strategies - Dedicated to creating self-sustaining growth

    VIBE Strategies - Dedicated to creating self-sustaining results

    VIBE Strategies - Interlinking People | Processes | Performance | Profit

    VIBE Strategies - Building Self-Sustaining Growth

    VIBE Strategies - Energising Self-Sustaining Growth

    Does this come near to what you are looking for?
  • Posted by Jay Hamilton-Roth on 8/13/2008 at 9:00 AM Accepted
    Since your company name doesn't give a clue what about your business function, it needs to do "double-lifting".

    Solving The Big Picture In Business
    Improving Business Performance Holistically
  • Posted on 8/13/2008 at 11:25 AM Author
    Hi Jay,

    Thanks very much for your suggestions. I know that the company name is broad - upon reflection - may have been a mistake. I wanted to keep it broad because I plan to incorporate another stream apart from corporate development which is personal/professional development. My first newsletter is called The Corporate Vibe which will provide business context.

    Before I put this request out there, I was thinking about using the tag line 'Leveraging Performance Solutions'. I don't think that is descriptive enough either.

    What is totally amazing is that I am currently working with a web designer who provided some sample logos - one of them was a 3-puzzle piece to symbolize integrating strategies. I was a bit puzzled how a puzzle piece and the word vibe go together. Your first suggestion fits very well with this concept.

    Thanks again,
    M
  • Posted on 8/13/2008 at 11:33 AM Author
    Hi Sachin,

    Thanks very much for your suggestions. I was initially thinking about using words such as people + process + performance + profit but I like how you separated them with a line. I also think that Jay's suggestion re: double-lifting is key so there needs to be the business/corporate context in the tag line.

    Thanks again,
    M
  • Posted by Sachin on 8/14/2008 at 1:21 AM Accepted
    M,

    I too agree with Jay's point of double lifting. I am not sure how far are you in your business right now, given a chance, would you wish to consider re-naming the company?

    Something like:
    VIBE Strategic Think Tank
    VIBE Strategic Consulting
    etc.

    And then couple it up with a tag line would make it more relevant for people. Also, your logo would get complemented with your thinking.

    And even if you wish to extend your Brand name from people processes to additional domains, you can consider a generic approach of "Energizing Self-Sustaining Growth" as that's the most important value add that you are providing to any organization.

    Thanks,
    Sachin
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